In keeping with all things Christmassy, guests were greeted by the ZPR team wearing their best festive headgear for the occasion.
With help from beauty specialists they had the opportunity to discover Superdrug’s exclusive brands, gifts sets and stocking fillers.
The bloggers were set a challenge: use the pre-loaded £20 gift card provided and tick off as many gifts from their shopping lists as possible. With personalised pink Christmas stockings in which to collect their gifts, our guests embraced the challenge with gusto, finding presents for teens to grandparents and everything in between.
Having hit their target of £20 our guests were asked to share their haul on their social channels, with the blogger who managed to tick off most on their shopping list winning the designer fragrance kit of their choice.
After hitting the high street, we gave our guests a bag of Superdug’s finest bath time goodies to take home and chill out with.
The event was a great success, and we’re looking forward to replicating the event with bloggers in other cities around the UK in the run up to Christmas.