Thursday, 14 May 2015

Exclusive to Superdrug

Not to shy away from a challenge, on April 29th we hosted not one, or two, but three events at the W Hotel, Leicester Square for Superdrug.

Superdrug summer is well underway and we welcomed over 70 journalists and bloggers to see everything that is new and exclusive for the summer.  Beauty brands such as GOSH, MUA, Makeup Revolution, Model’s Own, and B. showcased their new summer ranges, plus new exclusive fragrances.  
A whole host of tanning brands were also on display including Australia’s best-selling range Bondi Sands as well as NKD Skin, Lauren’s Way and Solait. 
Superdrug ‘s  brand new Own Brand summer range took centre stage as we displayed Solait sun care and after sun, sarongs, beach bags, and flip flops – ‘Superdrug, the one stop summer shop’.  
To showcase the full Superdrug summer offer we gave a corner of the space to the health PR team for our guests to see what’s new in health and wellbeing.

Alongside the press event, we also welcomed the property team’s contacts to showcase new store designs, and announced plans to open 100 stores in three year and create over 1,300 new jobs.

Following the press show and property event we hosted the first Superdrug Open House event inviting new companies, small brands, budding entrepreneurs, and established brands, to meet the commercial team.
Over 50 brands attended showcasing products including new nail polish brands, luxury soaps, skincare, indulgent bathing, dental care and fragrance. Look out in store for the first new brands from the Open House event soon.

Monday, 27 April 2015

Sea by Melissa Odabash Swimwear Pamper Morning

Last week we had the pleasure of launching the new Sea by Melissa Odabash swimwear collection for JD Williams at an intimate pamper breakfast held at the Cowshed spa, Soho.


Melissa Odabash presented her new SS15 collection to key fashion press from Red, The Daily Mail, Look, The Daily Express, Good Housekeeping, Drapers and Stylist whilst they indulged in manicures, pedicures and massages.


A delicious summery breakfast of avocado toast, yogurt & granola and healthy fresh juices were served whilst Melissa talked through her inspiration behind the collection of swimsuits, bikinis and beach cover-ups in a palette of tonal browns, navy blues and this season’s must-have leopard print, all designed to flatter the mature figure.


Press were also treated to a personalised goody bag which included a sarong in the collection’s hero print, Cowshed products and even bikini biscuits inspired by the collection.




Wednesday, 11 March 2015

Brunch with Kirstie

Last week we had the pleasure of joining Kirstie Allsopp for a media brunch at her beautiful and eclectic home in Notting Hill, to launch the Handmade Fair’s second show to press. The brunch, which was super healthy and seriously tasty, hosted by Kirstie and her team, aimed to give a sneak peak into what this year’s second Handmade Fair will look like in September.

The brunch was filled with questions about the craft fair, which highlighted that the event brings together Britain’s best producers of crafting supplies, handmade items and artisan foods, and invites craft enthusiasts and lovers of all things homemade to come and join in the action.

Throughout the event different craft exhibitors, Kirstie and other household names such as Annie Sloan, Jane Means, Poppy Chancellor, and Fiona Cairns, will host craft workshops that last between 30 minutes and one hour, including jewellery and accessory making, paper crafting, sewing, knitting, upcycling and even how to craft the perfect handmade wedding. Further names will be announced over the coming weeks – with some very special guests in the pipeline and tickets going on sale in April, so watch this space-

What better way to start the day than with a glass of fizz, poached eggs, avocado, vegetarian frittata’s and kedgeree, finished off with polenta cake and wheat free brownies.

The beautiful bouquets in vintage vases used to dress the table.

Press even left with a beautiful Bonbon Balloon to brighten up their afternoon.

Wednesday, 18 February 2015

Spring into summer with Hobbycraft

Spring has already sprung here at ZPR as this month saw Hobbycraft host their annual SS15 press show at Homemade London. The crafty venue allowed us to present everything Easter from bonnets to biscuits and transformed upstairs into every bride’s dream as we showcased everything bridal. 

We introduced the brand new bridal range ‘Pastel Perfection Collection’, a gorgeous mix of on-trend pink and gold wedding accessories, all of which went down a storm, in particular the ‘Just Married’ bunting.  

It wouldn’t be a Hobbycraft event without some great crafting for everyone to get involved in and what’s nicer than decorating some cute Easter biscuits that you can take home with you? We had a great selection of biscuits but our personal favourite had to be the cheeky little pig!

5 o’clock saw the start of our evening of ‘Crafting and Cocktails’ where journalists sipped on wedding themed cocktails whilst taking part in a head piece making masterclass. Unsurprisingly this was our busiest part of the day and the venue had a real buzz about it.   

Wednesday, 11 February 2015

Victoria Pendleton welcomes a new Cycle Republic

Double Olympic medallist Victoria Pendleton was on hand last week as we launched the flagship Cycle Republic store in London’s Margaret Street to national, lifestyle and cycling media.

Victoria almost stopped traffic with a photo shoot alongside her bright blue Pendleton Somerby, and she then treated media to a store tour, taking in bikes, accessories and clothing that are high on both style and performance.

Alongside delicious mini muffins, pastries and a pedal power operated smoothie bike (yes, really!), guests also heard about Halfords' new commitment to making its stores more female friendly with specially designed products and bikes – as well as news of a partnership with Breeze, British Cycling's women's network

Monday, 26 January 2015

The Beauty Studio by Superdrug sizzles in chilly Cardiff!

As the temperature plunged last week, superstar blogger and international model Ruth Crilly brought the hairdrying heat to a freezing St. David’s Centre.  Descending upon The Beauty Studio by Superdrug Ruth presented her new dry shampoo COLAB collection with a mesmerising masterclass for her fans. 

Supping champagne and nibbling canapés, beauty enthusiasts were treated to a store lock-in to watch a wave of hypnotic hair raising expertise as Ruth and her stylist crimped, straightened and backcombed their way through a range of styles to achieve catwalk ready hair using the fab new range.  We learned golden tips and an easy ‘how to’ with top styles demonstrated on both Ruth and her fans from “natural” waves to a chic modern beehive.   

After the show, guests were able to mingle with Ruth and take advantage of the Beauty Studio services with hair styling and manicures, all whilst shopping from brands exclusive to the store such as The Balm, Butter London, Love Your Skin London and Freeze Frame.

We must say Ruth was absolutely glowing in a demure Isabella Oliver dress following the announcement of her pregnancy, but ever the model she still rocked a pair of skyscraper heels!  Congratulations Ruth!

Tuesday, 30 December 2014

A cherry-picked press trip to Herefordshire

It’s not every day you get the chance to spend time with Heston Blumenthal’s team, a group of amazing distillers and the expert spirits team at Waitrose, so when the opportunity to take a journalist to visit the Chase Vodka Distillery came up, it wasn’t one we wanted to miss! On a cold crisp day at the end of November, we travelled with a journalist from the Daily Telegraph to rural Herefordshire to give them a behind-the-scenes look at the making of the new Heston from Waitrose Cherry Bakewell Vodka. We were taken round the farm and distillery by head distiller Jamie Baggott, who showed us how the humble potato is transformed through a variety of processes (one including basically making the potatoes into mash!) into the delicious Cherry Bakewell vodka. Inspired by the great British classic dessert, the vodka is made with local cherries and amaretto extract and really does taste rather nostalgic, not to mention very moreish! Throughout the day, we were accompanied by the fascinating Otto Romer, from Heston’s team at the Fat Duck, who told us all about how the relationship between Waitrose, Heston and Chase work and how Heston’s ideas become an actual product on shelf.

After our tour, we then went back to The Verzon Hotel, a gorgeous boutique hotel also owned by the Chase family. The hotel’s expert head chef created a selection of delicious Heston canapés for us to eat alongside cocktails made from the Cherry Bakewell Vodka. Expertly mixed by David Ashton-Hyde from The Crown at Bray, we were lucky enough to sample Cherry Espresso Martinis and Cherry Sours, alongside a Mulled Cider Fruit Cup and a Herbal Tea, made from Heston’s other drinks from Waitrose – his Earl Grey Gin and Mulled Cider – which are also made at Chase.

So now, when we have a go at some of the cocktail recipes this New Year’s Eve, we’ll be taking a moment to think about all the hard work, creativity and expertise that went into the making of the vodka and if that’s not a cause for celebration, I don’t know what is – cheers to that!  

Thursday, 27 November 2014

#Unlockaw14 – Christmas Blogger Evening at Superdrug

As Christmas creeps ever closer, finding that perfect gift is on everyone’s to do list. Last Tuesday we invited a few of our favourite beauty bloggers to Superdrug’s Marble Arch store for an exclusive shopping eveningoffering a taster of what Superdrug has to offer this year.

In keeping with all things Christmassy, guests were greeted by the ZPR team wearing their best festive headgear for the occasion.

With help from beauty specialists they had the opportunity to discover Superdrug’s exclusive brands, gifts sets and stocking fillers.

The bloggers were set a challenge: use the pre-loaded £20 gift card provided and tick off as many gifts from their shopping lists as possible. With personalised pink Christmas stockings in which to collect their gifts, our guests embraced the challenge with gusto, finding presents for teens to grandparents and everything in between.

Having hit their target of £20 our guests were asked to share their haul on their social channels, with the blogger who managed to tick off most on their shopping list winning the designer fragrance kit of their choice.

After hitting the high street, we gave our guests a bag of Superdug’s finest bath time goodies to take home and chill out with.

The event was a great success, and we’re looking forward to replicating the event with bloggers in other cities around the UK in the run up to Christmas.