Tuesday, 8 July 2014

Beauty Studio by Superdrug comes to Cardiff

Friday 4th July saw Superdrug open its very first Beauty Studio by Superdrug concept store in Cardiff.  The store offers a seamless combination of beauty services and products and ZPR was tasked with creating a buzz around the opening, and give the store PR support for its opening period.  The PR team decamped to Cardiff to plan and host a VIP preview day offering Welsh media the chance to experience the new concept and try out a treatment with manicures, blow dries, threading and even piercing all on offer.  London media were also invited to attend the store, and attend a dinner with the Superdrug team and TOWIE star and DJ Lauren Pope who officially opened the store the next morning.

Lauren opened the store by cutting not a ribbon but an extra-long blonde hair extension, entirely appropriate as she was at the store to launch her Hair Rehab collection of fabulous hair extensions.  Coverage landed on the day of the opening in local media, on Retail Week online, Daily Mail online, and #BeautyStudio was trending on social media.  With lots more coverage in the pipeline the PR team will continue to host press trips to the store to spread the word about this exciting new development in Superdrug’s brand evolution.

Monday, 7 July 2014

Christmas kicked off in style

The sun might be shining, but it’s that time of year again….Yes, Christmas has officially arrived here at ZPR HQ, as we kicked off the first of our Christmas press shows with Waitrose.

Held at Prince Philip House in Mayfair, the team welcomed over 300 journalists and bloggers to view what Christmas treats and gifts will be available this season from Waitrose. From the ultimate chocolate bar dessert from Heston, to a 3D bauble cake by Fiona Cairns, there was a sweet treat for everyone to try.

And for the Christmas centre piece, Waitrose unveiled a real cracker, in fact a Turkey Cracker which is set to grace dining tables this season. Arriving in the shape of a cracker, it’s inspired by Christmases past with a traditional fruit stuffing and wrapped in muslin to keep it from drying out.

The Waitrose Executive Chef Jonathan Moore and Karen Thomas, Head of Product Design for the home also gave guests an insight into the trends around Christmas and how the new product range has been developed, with highlights including the ‘imperfectly perfect’ square mince pies and lace inspired dinnerware.

And finally, guests ended the day enjoying a Harry Brompton’s alcoholic ice tea on the terrace in the sunshine.

Next up, it’s the Lakeland Christmas press show on the 9th July and we’ll be helping them celebrate their 50th anniversary too!

Friday, 30 May 2014

Gear up – the Summer of Cycling is here!

ZPR ensured that the Summer of Cycling went off with a bang by hosting the first ever Halfords lifestyle press event for cycling, lifestyle, women’s and men’s press.

A retro themed event was held at the Galleria in the Royal Opera Arcade on Pall Mall.  The look and feel mirrored one of those trendy bike cafes you often see Shoreditch-way. Quirky touches were added with a retro ice-cream trike and coffee cart providing endless, tasty refreshments for journos whilst they perused new season bike, accessory and wearable fitness launches. 


58 journalists turned up to the event – many with their bikes, keen to benefit from the all-day bike clinic run by the Halfords We Repair team, offering them a free bike service and maintenance on-site.  Whilst journos tucked into caramel icecream, pear sorbet, lattes and cappuccinos, as they lapped up the new collections, their much-loved bikes were being given lots of TLC!

The highlight for many was seeing the queen of the velodrome and nation’s sweetheart, Victoria Pendleton, and the talented and much-admired Chris Boardman.  They chatted to a number of journalists in the retro café area and we even had a surprise visit from Good Morning Britain who were keen to get Victoria’s tips for children on cycling safely.

Halfords even launched an in-depth report on cycling safely at the event, highlighting the nation’s views on the much debated topic as well as revealing parents’ and Londoners’ opinions on cycle safety.

So you can see, there’s been lots going for the team this month. It’s been such a whirlwind of activity, with only a few weeks to pull off a huge event, that I’m sure we’ll all be dreaming of bikes, pedals, helmets, chains and saddles for many weeks to come!

Wednesday, 28 May 2014

Heston Summer Cup, cricket and Lord's - the summer season's officially here

While the chinking of ice with Pimms, the aroma of British fresh strawberries and the welcome turning back of the clocks are all undeniable signs that summer is in sight, here at ZPR the only way to know the summer season is officially  underway is the arrival of the Waitrose Summer Party.

This year it was held at the quintessentially British venue of Lord's Cricket Ground, to celebrate Waitrose's three-year term as official Team Sponsor of England Cricket and to say thank you to partners, suppliers and friends of the supermarket alike. While we confess to not being the most clued up on cricket (how can one game last so many days?!), we couldn't fail to be impressed by unrivalled access to the Long Room, player dressing rooms and of course views onto the pitch itself.

Upon arrival, guests were treated to a selection of gorgeous canapés, devised by Waitrose executive chef Jonathan Moore and his team, including coronation chicken scotch eggs, treacle cured salmon, white chocolate cricket bats with strawberries and cream cricket ball truffles all expertly matched with the delicious Foxhole Vineyard English Rosé.

We were privileged to be joined by the likes of Steve Jones, Alan Titchmarsh, Mary Berry and Ben Fogle. And who could forget Pippa Middleton who, along with Lisa Snowdon, wore a dress in a gorgeous shade of green, in addition to revealing a new shorter haircut.

A fab night to celebrate the best of summer - here's to a great cricket season and next stop, Christmas in July! 

Thursday, 8 May 2014

Happy 50th Birthday Superdrug!

Phew! What a busy month April was for our Superdrug team. Why? Well, it’s not every day you turn 50. Not the spring chickens on the team of course – Superdrug (which may be 50, but is still looking fabulous).
Obviously, Superdrug wanted to make lots of noise about its golden anniversary. Iconic brands created limited edition products to celebrate, including St Tropez, Revlon, Max Factor, Rimmel, Carmex and Astral, so it was all hands on deck making sure media were briefed and samples were shared. As we expected the products went down a storm and we’ve seen some brilliant coverage.

We built a series of news stories focusing on the heritage of the brand. Seeing the development of the beauty industry over the last half century proved fascinating to media, with survey and news coverage appearing in much of the national press. We also created a Beauty Through The Ages stop motion video, recreating iconic looks from the 60s to today, which was seeded out to online media and bloggers as well being hosted on Superdrug’s own social channels – have a look and choose your favourite!

Superdrug Beauty Through The Ages video

We invited 60s icon Lulu – also celebrating 50 years in the spotlight this year, can you believe it?! – to Superdrug’s Putney store, just a few doors down from where the first ever store was opened. Looking chic as ever, Lulu posed up a storm outside the store, which was redesigned for the day to echo the original shop front. Giving interviews to the Daily Mail and DARE, Superdrug’s instore magazine, the Shout singer spoke about her own love of hair and beauty. A Superdrug girl through and through!

We saw Superdrug MD Joey Wat joined at the Putney store by Howard and Ronald Goldstein, two of Superdrug’s founding brothers. Together they unveiled a plaque heralding the brand’s 50th year, before presenting the store team with a 50th birthday cake. Last week also saw Superdrug hosting a celebration event to thank suppliers, media, and colleagues for their support. A few famous friends of the brands were also in attendance, helping secure coverage across key showbiz websites and with consumer party pages covering the event in the coming weeks.

So as you can see, there’s been plenty to keep the team busy this spring. It’s been such an exciting couple of months, and we’re sure you’ll join us in wishing Superdrug a very happy birthday – here’s to the next 50 years! 

Wednesday, 9 April 2014

Oh what a beautiful morning

The St Martins Lane Hotel was the super stylish setting for our B. press masterclass. It was a bustling morning packed full of beauty journalists and bloggers, who were all there to find out what’s new from the brand as well as meet and learn from new B. makeup ambassador, celebrity makeup artist Cassie Lomas.

Early bird guests arrived promptly at 8am en route to the office and enjoyed breakfast canapés while having a morning mani in a new seasonal shade – not a bad way to start the day. The room was soon packed by 9am for Cassie’s first masterclass, where she demonstrated to our eager guests how they could re-create some of the key runway looks at home. They had all the makeup and tools they needed to try out the look themselves as Cassie showed them on her gorgeous model Chloe.

It was fantastic to see so many guests joining in and mastering tricky trends from futuristic eyeliner to a big bold Cara brow.

@joinbsocial #summerb and check out what British Beauty Blogger thinks of the new Limited Edition Summer makeup http://www.britishbeautyblogger.com/?s=b.+complete

Tuesday, 18 March 2014

Heston's made our Easter!

Take a look at what's arrived in Waitrose stores today - the Easter Egg of all Easter Eggs. Here's what the Mailonline said about it http://dailym.ai/NqpOCO

Sticking with chocolate (sorry for those of you who have given it up for Lent), Lakeland and Paul Young's How To Make Chocolates book has landed so if Heston's egg is a bit extravagant for you and you fancy the personal touch, making your own handmade truffles and filled chocolates at home you can now do that with their help, advice and chocolate making kit.

Yesterday's Beauty Bible reader event at Fenwick of Bond Street with YOU Magazine's Sarah Stacey and Josephine Fairley was a great success and the two Lucy's in our team will be off on tour from next week as the events hit York, Newcastle, Brent Cross, Bentalls in Kingston and Tunbridge Wells stores.

It's that time of year for beautiful events as last week's GOSH blogger event at the Hospital members club attracted a fantastic beauty buzz and we're hoping for the same at our event next week with Cassie Lomas, the make up artist for B. @ Superdrug. Cassie will be showcasing new season B. products and giving great master classes in bold brows and blue eyes to get the latest catwalk beauty looks at the St Martin's Lane Hotel.  A beautiful way to start the day!

Tuesday, 4 March 2014

No smoking jacket required

This week we've taken up smoking.  Smoked cocktails, smoked salmon, smoked cheese - that's the kind of smoking we're looking at with the launch of Lakeland's latest kitchen must-have the smoking gun bringing this on trend food technique in to your very own kitchen. Smokin!

We told you the bumbag was the latest must have bag and today the Times agrees with us although we didn't spot any bumbags at the Oscars.  How amazing and glamorous did they all look?  Our favourites were Jennifer Lawrence, Lapita, Amy Adams and Angelina.  The white tux featured on the red carpet this year inspired by YSL and Planet has it covered @planet_fashion#smokinhot pic.twitter.com/W1no2BQ0x

View image on Twitter

Meanwhile the Waitrose team at ZPR have been busying visiting suppliers and enjoying a spot of curry - check out the alternative white jacket look!
View image on Twitter