Thursday, 18 May 2017

Halfords Electric Bike Press Trip

On Wednesday 12th- Thursday 13th April, the Halfords team hosted Olympian Victoria Pendleton, Victoria’s mother Pauline and ten high profile journalists at Dormy House Hotel and Spa in the Cotswolds. The trip’s purpose was to showcase and demonstrate the range of electric bikes that Halfords offers, giving attendees an opportunity to try them out. With the popularity of e-bikes growing rapidly, the journalists were keen to learn all about how they work, despite some of them not having ridden a bike for many years!

Victoria Pendleton and her mum Pauline trying out e-bikes

We rode a wide range of electric bikes across the Dormy estate. With lots of hills and bends, the route proved perfect for trying out all the capabilities of an e-bike, as the motor has different modes which give different levels of power, or push to the rider. It was fantastic to see people of all different levels of athletic ability enjoying the bikes. 

Happy afternoon riding e-bikes with Victoria Pendleton

The most popular e-bike of the day was Victoria Pendleton’s electric Somerby bike, an electric version of her incredibly popular Somerby model. Everyone loved how smart and sophisticated the bike was, yet it was really functional when tackling the big hills. Halfway through the ride, we stopped for a picnic by a beautiful lake on the estate.

Following the ride, attendees were treated to spa treatments, drinks and dinner. It was a fantastic trip, enjoyed by all and we definitely converted some of the Halfords team and journalists to take up riding e-bikes. 

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