Friday, 12 September 2014

#UnlockAW14 at Superdrug

Months of planning of planning and preparation came to fruition on Wednesday 10th September, as we hosted Superdrug’s autumn and winter media showcase at The Music Rooms in Mayfair, London. 

Invitations to the event included real keys, as guests were invited to head down and ‘unlock’ the new season at Superdrug. Attendees on the day stepped through an actual keyhole – very game show-esque – and explore everything new and exciting that Superdrug has to offer across its own brand and exclusive product ranges.

An own brand discovery zone allowed guests to get up close and personal with the new product in skincare, hair, personal wash, beauty accessories and oralcare. Attendees were asked to let us know their current beauty favourites in the Superdrug Swap Shop. Next week we’ll be sending alternatives to highlight the breadth and quality of Superdrug own brand lines, and hoping we can secure a few converts to the brand.

Exclusive brands including I Heart Makeup, Paul’s Boutique, Make Up Revolution plus Superdrug own brands B. and Studio were given areas in which to showcase their new collections. Some zones were manned by experts, including B. ambassador and celebrity makeup artist Cassie Lomas, on hand to talk media through the ranges. These experts also presented masterclasses, demonstrating new products and sharing ways to create some of the season’s hottest beauty trends. Guest presenters included TOWIE’s Lauren Pope, talking through her Hair Rehab range.

Christmas is edging ever nearer so also offered a focus for the day, with a selection of top ten edits to cover all gifting needs – Secret Santa, stocking fillers, children and fashionistas to name a few.

The event was a great success, with guests really getting into the spirit of the Swap Shop, exploring the product ranges and engaging with the masterclasses. Roll on next year!