tag:blogger.com,1999:blog-58647273920346153432024-03-13T04:16:11.012-07:00ZPR SOHO22 retail and consumer PRs based in the heart of Soho, share their experiences. From tips for how to bag the latest shopping crazes on a budget or not so budget to funny exploits at events across the town; insights in to all that's fab and cool in the World of fashion, beauty, food, home and lifestyle .ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.comBlogger127125tag:blogger.com,1999:blog-5864727392034615343.post-62818002667900686832017-09-01T09:02:00.002-07:002017-09-01T09:02:36.257-07:00Hobbycraft Press Show<br /><br />On the 4th and 5th July, the Hobbycraft team hosted the Hobbycraft Autumn Winter Press show at Drink, Shop, Do in Kings Cross. <br /><br />We showcased hero products for Halloween and Christmas to over 120 journalists in two separate events; one evening event for bloggers with canapes and cocktails (of course) and a full day event for press. <br /><br /><a href="https://1.bp.blogspot.com/-KHCLZx_M7oY/WamDadWjrcI/AAAAAAAAA1M/Zfiwb6eoRIM5Z2xH6gw0MtuYJkqbo3PWQCLcBGAs/s1600/xx.jpg"><img border="0" src="https://1.bp.blogspot.com/-KHCLZx_M7oY/WamDadWjrcI/AAAAAAAAA1M/Zfiwb6eoRIM5Z2xH6gw0MtuYJkqbo3PWQCLcBGAs/s320/xx.jpg" /></a><br /><br />From fillable bauble decorating and slime making (yes, that is a thing), to candle making and pyrography, attendees could get stuck into crafting if they were a beginner or an expert. The event kicked off with a Halloween showcase with scary decorations and baking accessories, including spider doughnuts and day of the dead cakes.<br /><br /><a href="https://1.bp.blogspot.com/-mmQsPBQJOz0/WamDtdnrmdI/AAAAAAAAA1Q/4Q3Z3FvWw4IZUPBnGaaB641TBlicq1eRACLcBGAs/s1600/xxxx.jpg"><img border="0" src="https://1.bp.blogspot.com/-mmQsPBQJOz0/WamDtdnrmdI/AAAAAAAAA1Q/4Q3Z3FvWw4IZUPBnGaaB641TBlicq1eRACLcBGAs/s320/xxxx.jpg" /></a><br /><br />The main room was set up in stories, showing the media the key themes for Christmas – bright, metallic and scandi dominated. Each section was set up with a selection of makes across key categories.<br /><br /><a href="https://2.bp.blogspot.com/-2aTrZcKck7s/WamD4Ckd74I/AAAAAAAAA1U/HaVHjzmwPQoUrHoDO8ZvkDzmNEk8T57XwCLcBGAs/s1600/wwww.jpg"><img border="0" src="https://2.bp.blogspot.com/-2aTrZcKck7s/WamD4Ckd74I/AAAAAAAAA1U/HaVHjzmwPQoUrHoDO8ZvkDzmNEk8T57XwCLcBGAs/s320/wwww.jpg" /></a><br /><br />We also had a craft workshop with guests able to make candles, a range of pyrography and bauble decorating. <br /><br /><a href="https://3.bp.blogspot.com/-h7pJTqsHiR8/WamEA-h6IoI/AAAAAAAAA1Y/4sLicoITzlAVPoLagMv-k-0jvaKinwITgCLcBGAs/s1600/frrrr.jpg"><img border="0" src="https://3.bp.blogspot.com/-h7pJTqsHiR8/WamEA-h6IoI/AAAAAAAAA1Y/4sLicoITzlAVPoLagMv-k-0jvaKinwITgCLcBGAs/s320/frrrr.jpg" /></a><br /><br />The key purpose of the event was to launch the Hobbycraft Christmas workshop, ensuring attendees think of Hobbycraft as the go-to retailer for a handmade Christmas, and was thoroughly enjoyed by all.<br /><br /> ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-40487031295455576392017-07-06T05:15:00.000-07:002017-07-06T05:15:59.639-07:00FEELING FESTIVE AT ZPR<div class="MsoNormal">
Once again it’s Christmas in July and we kicked off with
Waitrose showcasing its delicious offerings this year at 1 Belgravia.<o:p></o:p></div>
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A hero product, which appeared across the national press on
the day, was chocolate mince pies- a favourite for chocolate lovers this
Christmas. Also making headlines was a Prosecco infused turkey as the trend for
boozy food ramps up this winter and the classic 70's black forest flavour,
infused in venison, panetonne and desserts.<o:p></o:p></div>
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Over 200 journalists and bloggers had the chance to dine in
the Waitrose Christmas pop up restaurant, with highlights from the menu
including a gin smoked salmon starter, Red Cabbage Stuffing Balls, Black Forest
Venison Rack, Gingerbread Turkey Crown, Goose Fat Potatoes, Mocha Cheesecake and a Salted Caramel Profiterole Tart.<o:p></o:p></div>
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This year customers from Waitrose will be able to snap up
Heston’s iconic hidden orange Christmas pudding as well as a Black Forest
Panetonne, Venison Paté and Edible Chocolate Baubles.<o:p></o:p></div>
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A favourite with the ZPR team was the new and improved party
range which was bursting with flavour and colour. Mini Macaroni and Cheese
Tarts, Arancini balls and Red Thai Pork Snowballs were the favourites- we know
what our Christmas party is going to taste like this year!<o:p></o:p></div>
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And finally, what better way to enjoy Christmas in July than
with a glass of English fizz. The show had an English and Welsh wine bar to
showcase how Waitrose continues to offer the widest range of home grown fizz
and wine in the market.<o:p></o:p></div>
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Merry Christmas!<o:p></o:p></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-53290619155589510132017-06-28T03:02:00.001-07:002017-06-28T03:02:47.502-07:00JD Williams SS17 celebrity activity and shoots
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<span style="font-family: Calibri;"> </span><span style="font-family: Calibri;">The fashion team have been busy over the last few
months working on a number of fabulous celebrity shoots for the JD Williams
Spring Summer collection.</span></div>
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<span style="font-family: Calibri;">First up, we shot Esther Rantzen, Angie Best and Lorraine
Kelly for some fundraising activity for JD Williams and their charity partner
The Silver Line. The Silver Line is</span><span style="margin: 0px;"><span style="font-family: Calibri;"> </span></span><span style="font-family: Calibri;">a
free charity helpline set up by Esther Rantzen, to help combat loneliness and depression amongst
elderly people. All 3 ladies modelled their favourite pieces from the SS17
collection, with 30% of their sales going to the charity helpline. The images
landed alongside interviews with the ladies in a host of titles including, the Telegraph, S
Mag, Hello! magazine and the Mirror online.</span></div>
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<span style="font-family: Calibri;"> </span><span style="font-family: Calibri;">Next up, was</span><span style="margin: 0px;"><span style="font-family: Calibri;"> </span></span><span style="font-family: Calibri;">Emma
Forbes who was shot in the JD Williams high summer collection by
celebrity photographer and Britain’s next top model judge Nicky Johnston. The
images landed on the cover of YOU magazine in June alongside an exclusive
interview, where Emma shared her bikini body secrets and her approach to style
in her fifties. Nick Tree also shot a beautiful behind the scenes film and short
interview with Emma, which landed alongside campaign images on the Mail Online.</span><br />
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<span style="font-family: Calibri;">Lastly, we shot the gorgeous Lisa Snowdon who modelled the new JD Williams swimwear
collection. The team flew out to Villa Monte in Portugal where
Lisa was shot by celebrity photographer Nicky Johnston. The images landed in the Daily
Mail, where Lisa shared her secrets on bikini body confidence in her forties.</span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-57574934219383788992017-06-26T05:32:00.000-07:002017-06-26T05:32:07.460-07:00B. Makeup Re-launch Event<div class="MsoNormal">
To celebrate the re-launch of B. Makeup, Superdrug hosted an
exclusive preview event for press, bloggers, vloggers and makeup artists at
Hoxton Hotel in Holborn. The event was a vegan house party where guests were
invited for the first view of the makeup, to try the range and to meet Cassie
Lomas, the celebrity Makeup Artist who is the collection’s ambassador.<o:p></o:p></div>
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B. Makeup offers professional quality, solution driven,
vegan and cruelty free makeup. Everything has been created using insider
expertise offering the products and knowhow to help everyone become their own
makeup artist. The new range includes a capsule collection by celebrity MUA
Cassie Lomas.<o:p></o:p></div>
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The event celebrated the brand’s 100% vegan message with
delicious vegan cocktails, catering and delicious doughnuts. Key messages were
dotted around the event space to reinforce the vegan and cruelty free.</div>
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At the
event, there were three separate rooms. In the makeup room, guests including Made In Chelsea's Lucy and Tiffany Watson were treated
to makeover from Cassie Lomas trained makeup artists using B. Makeup products
and accessories. There was also a flat lay table for guests to create instagrammable
pictures with the new collection. <o:p></o:p></div>
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Attendees were also able to view the rest of the B. range including all B. Skincare
phases and the B. Men range. There was also a chillout area which has
influencer DJ Mercedes Benson on the decks and Cassie Lomas talking through her
capsule range. eLab content showcasing the range and Cassie Lomas tutorials
were also on show to bring the collection alive.<o:p></o:p></div>
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At the end of the evening, attendees were gifted with a
selection of the samples as well as a look book detailing information on all
products with expert tips and tricks.<o:p></o:p></div>
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B. Makeup launched online at Superdrug.com on 31st May 2017
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-68399847686456964882017-06-15T08:40:00.000-07:002017-06-15T08:40:42.780-07:00Afternoon Tea with Orla Kiely and Halfords at Claridge’s<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
On 7<sup>th</sup>
June the Halfords team hosted Orla Kiely and 40 journalists and bloggers at the
launch of the second Olive and Orange by Orla Kiely collection at Claridge’s.
An afternoon tea event that showcased the 32-piece exclusive collection, the
event provided a sneak preview of the range, as well as interview opportunities
and a chance to enjoy afternoon tea with Orla and her team.<o:p></o:p></div>
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<a href="https://2.bp.blogspot.com/-u0vIqhIteWI/WUKpumNIsEI/AAAAAAAAAyw/JIA2ziCKq4A_h4W1J5m0giVg3qGvRM9kgCLcBGAs/s1600/SWNS_HALFORDS_CLARIDGES_6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://2.bp.blogspot.com/-u0vIqhIteWI/WUKpumNIsEI/AAAAAAAAAyw/JIA2ziCKq4A_h4W1J5m0giVg3qGvRM9kgCLcBGAs/s320/SWNS_HALFORDS_CLARIDGES_6.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
With the
advent of the summer season, and rising popularity of staycations, the
journalists were introduced to the collection, which features three new graphic
prints in Orla’s signature style.<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Ny0vzIh9XGg/WUKp5Ms-A0I/AAAAAAAAAy0/ZGKoAcXf7ZUiI9cTXbtNvAUlTG64ONTZACLcBGAs/s1600/SWNS_HALFORDS_CLARIDGES_41.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://4.bp.blogspot.com/-Ny0vzIh9XGg/WUKp5Ms-A0I/AAAAAAAAAy0/ZGKoAcXf7ZUiI9cTXbtNvAUlTG64ONTZACLcBGAs/s320/SWNS_HALFORDS_CLARIDGES_41.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
The
collection, which spans camping, cycling and motoring, was displayed, with hero
products including the Dutch-style hybrid bike with a beautiful duck egg print
across the chain and mudguards, bold and stylish cycle accessories including
water bottles, bike bells and bike baskets, and products to brighten up the
campsite, including a striking gazebo, new two-person tent, sleeping bags and
festival chairs.<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/--JSoISv2dMo/WUKqEP4BLFI/AAAAAAAAAy4/QelMeznOiAcSELLOcjJlAY8Ip0OTBEzzwCLcBGAs/s1600/SWNS_HALFORDS_CLARIDGES_38.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://1.bp.blogspot.com/--JSoISv2dMo/WUKqEP4BLFI/AAAAAAAAAy4/QelMeznOiAcSELLOcjJlAY8Ip0OTBEzzwCLcBGAs/s320/SWNS_HALFORDS_CLARIDGES_38.jpg" width="320" /></a></div>
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On a sunny day
in London, journalists from the likes of Good Housekeeping, Evening Standard,
Financial Times, YOU magazine and the Press Association sipped their Earl Grey
– or glass of bubbly – and enjoyed a traditional afternoon tea, while checking
out the collection, with a particular buzz around the folding bike and cycling
accessories, as well as the picnic and camping accessories ahead of a glorious
weekend.<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-7RazD5QogeI/WUKqNatyksI/AAAAAAAAAy8/D83gWVoJZWEk0d8aJUejylzKnxx0bHHMACLcBGAs/s1600/SWNS_HALFORDS_CLARIDGES_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1065" data-original-width="1600" height="213" src="https://3.bp.blogspot.com/-7RazD5QogeI/WUKqNatyksI/AAAAAAAAAy8/D83gWVoJZWEk0d8aJUejylzKnxx0bHHMACLcBGAs/s320/SWNS_HALFORDS_CLARIDGES_1.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
All spoke with
Orla, who spoke of her inspirations, creative process and her favourite pieces,
as well as her hopes to enjoy her own staycations this year.<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
</div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
At the end of
a beautiful afternoon, each guest was given a goody bag of products from the
new collection, and full information on the range and the wider Halfords summer
offering, some promising to visit to gear up for their own summer holidays.<o:p></o:p></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-55290848113137189532017-05-18T05:40:00.002-07:002017-05-18T05:40:45.364-07:00Halfords Electric Bike Press Trip<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;">On Wednesday 12<sup>th</sup>- Thursday 13<sup>th</sup> April,
the Halfords team hosted Olympian Victoria Pendleton, Victoria’s mother Pauline
and ten high profile journalists at Dormy House Hotel and Spa in the Cotswolds.
The trip’s purpose was to showcase and demonstrate the range of electric bikes
that Halfords offers, giving attendees an opportunity to try them out. With the
popularity of e-bikes growing rapidly, the journalists were keen to learn all
about how they work, despite some of them not having ridden a bike for many
years!<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-pJMSM7mM348/WR2VzO67sRI/AAAAAAAAAyY/oGOlsFLr3vsx1u_EKEn8EKZB1ZFcCBf6gCLcB/s1600/HalfordsPendletonElectricEdit06.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://3.bp.blogspot.com/-pJMSM7mM348/WR2VzO67sRI/AAAAAAAAAyY/oGOlsFLr3vsx1u_EKEn8EKZB1ZFcCBf6gCLcB/s320/HalfordsPendletonElectricEdit06.JPG" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">Victoria Pendleton and her mum
Pauline trying out e-bikes <o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 150%;">
</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;">We rode a wide range of electric bikes across the Dormy
estate. With lots of hills and bends, the route proved perfect for trying out
all the capabilities of an e-bike, as the motor has different modes which give
different levels of power, or push to the rider. It was fantastic to see people
of all different levels of athletic ability enjoying the bikes. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-fY3vCtcHVgM/WR2WGxJgOWI/AAAAAAAAAyc/BCP5fKnsT5gxMJq2DjnE7_1esBO3IPM2ACLcB/s1600/IMG_3819.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://1.bp.blogspot.com/-fY3vCtcHVgM/WR2WGxJgOWI/AAAAAAAAAyc/BCP5fKnsT5gxMJq2DjnE7_1esBO3IPM2ACLcB/s320/IMG_3819.JPG" width="320" /></a></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">Happy afternoon riding e-bikes with
Victoria Pendleton<o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;">The most popular e-bike of the day was Victoria Pendleton’s
electric Somerby bike, an electric version of her incredibly popular Somerby
model. Everyone loved how smart and sophisticated the bike was, yet it was
really functional when tackling the big hills. Halfway through the ride, we
stopped for a picnic by a beautiful lake on the estate. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;">
</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-size: 12.0pt; line-height: 150%;">Following the ride, attendees were treated to spa treatments,
drinks and dinner. It was a fantastic trip, enjoyed by all and we definitely
converted some of the Halfords team and journalists to take up riding e-bikes. <o:p></o:p></span></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-60235711092768156172017-05-18T03:55:00.002-07:002017-05-18T03:55:45.003-07:00Ladbrokes Grand National 2017<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-AgDICgGue48/WR18aEwfi7I/AAAAAAAAAx8/ldrfmxWe-OglHFD1v-yRhSi2zHXtNa1yQCLcB/s1600/CVLadbrokesOvers_105.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://3.bp.blogspot.com/-AgDICgGue48/WR18aEwfi7I/AAAAAAAAAx8/ldrfmxWe-OglHFD1v-yRhSi2zHXtNa1yQCLcB/s320/CVLadbrokesOvers_105.JPG" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">For the Grand National 2017, we wanted
to place Nation’s Favourite bookmaker Ladbrokes in the hearts and minds of
those who have a flutter once a year.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">We conducted a survey, asking Brits
about their favourite things: from divine dinners (fish & chips) to best
beverages (a cuppa tea), most beloved Bond actors (Sean Connery) to favourite
members of the Royal Family (Prince Harry), top telly picks (Bake Off) to soap
heroes (Dot Cotton), we got to the heart of what makes us tick as a nation. And
the Grand National came up trumps as the nation’ favourite race. </span><span style="font-family: Calibri, sans-serif;">The survey was covered by The Sun.</span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">And to give us a bit of a boost, and
really help those who pop to the bookies to bet on the National, we worked with
maths whizz, TV personality and national sweetheart Carol Vorderman to create a
formula to pick a winner.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Carol wanted to create something
simple, memorable and easy to use – and something using letters and numbers,
keeping it firmly in the former Countdown-presenter’s comfort zone.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">How it works:<o:p></o:p></span></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Step 1: Take the first letter of your surname, and its place in
the alphabet <o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">a = 1 <o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">b = 2 <o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">C = 3<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">…<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">X = 24<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">Y = 25<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;">Z = 26<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin; text-transform: uppercase;"> <o:p></o:p></span></i></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Step 2: Add your favourite number between 0 and 14<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Result: The resulting number between 1 and 40 is the number of the
horse you should back<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Example: Carol <u>V</u>orderman’s number is <u>7</u><o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">22 + 7 = Horse number 29 <o:p></o:p></span></i></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
</div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-MkO-HGfk6S4/WR18pOy_TgI/AAAAAAAAAyA/e8GrYBduqo0lQ947cT7Yfk_DOkJxz4c-wCLcB/s1600/CVLadbrokesOvers_004.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-MkO-HGfk6S4/WR18pOy_TgI/AAAAAAAAAyA/e8GrYBduqo0lQ947cT7Yfk_DOkJxz4c-wCLcB/s320/CVLadbrokesOvers_004.JPG" width="211" /></a></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">We photographed Carol with a good old
fashioned bookies board, demonstrating the formula and how it works for her –
and helping a nation of part-time punters choose the horse they’d back for the
biggest race in the world. <o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">And we captured her on film talking it
through – Countdown-style – for Ladbrokes social media.<o:p></o:p></span></div>
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<span style="font-family: Calibri, sans-serif;"><a href="https://www.youtube.com/watch?v=dvjjNJITqfQ">https://www.youtube.com/watch?v=dvjjNJITqfQ</a></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">With a six-week turnaround, we engaged
our celebrity, commissioned a survey, coordinated a photo shoot and sold in on
the second day of the National.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Carol’s cheeky winning formula was
covered in The Daily Record and online on Express.co.uk and Mirror online.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
</div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In
her interview with Daily Mail online, Carol spoke of her love of racing,
attending the Grand National for the first time with her buddies from the I’m A
Celebrity jungle and her tips for using her Ladbrokes formula.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">An
interview Carol did with Press Association, in which she ran through the
formula and her reasons for creating it – was picked up by 224 regional and
online titles, including Yahoo! UK and BT.com, Oxford Mail, Glasgow Evening
Times, Express and Star, Dorset Echo and the Northern Echo.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">
</span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">And
on Ladbrokes’ Facebook, the video was viewed by more than 19,000 people.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Uk-cQ2-hpdo/WR19fGEPEVI/AAAAAAAAAyI/lKaO-n2gVDovKtQvmbh2Mwa-enDK3wydwCLcB/s1600/Carol.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="271" src="https://4.bp.blogspot.com/-Uk-cQ2-hpdo/WR19fGEPEVI/AAAAAAAAAyI/lKaO-n2gVDovKtQvmbh2Mwa-enDK3wydwCLcB/s320/Carol.png" width="320" /></a></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">A huge thanks to Carol Vorderman,
whose fun formula proved a big hit with the media – and with which one of our
ZPR team picked their own winner!<o:p></o:p></span></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-88755377108013495142017-05-18T03:47:00.002-07:002017-05-18T03:47:41.894-07:00Coral's Grand Splashional<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-ejcZ7vyyoXI/WR16f8Fg6YI/AAAAAAAAAxk/I2mHEZXwEoYGX11CXb7Bk1hNhju2z9DhgCLcB/s1600/CoralGNFlyBoardersEdit_16.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://1.bp.blogspot.com/-ejcZ7vyyoXI/WR16f8Fg6YI/AAAAAAAAAxk/I2mHEZXwEoYGX11CXb7Bk1hNhju2z9DhgCLcB/s320/CoralGNFlyBoardersEdit_16.JPG" width="320" /></a></div>
<br />
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">The Grand National is one of the nation’s most
iconic and historic sporting events and takes place every April at Aintree. To capture the excitement of this year’s
race, Coral let us loose in Liverpool to stage our own aquatic version of the
Grand National, featuring a team of highly skilled flyboarders, dressed as
jockeys with model horses…what could go wrong?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-Zc-3FSl6dwQ/WR17B8DY-SI/AAAAAAAAAxs/srrcwJ2AjDg7eF-C05Wty7IzxutdH7BCACLcB/s1600/CoralGNFlyboardersOvers_026.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://1.bp.blogspot.com/-Zc-3FSl6dwQ/WR17B8DY-SI/AAAAAAAAAxs/srrcwJ2AjDg7eF-C05Wty7IzxutdH7BCACLcB/s320/CoralGNFlyboardersOvers_026.JPG" width="320" /></a></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">This was a project of two halves. Firstly, we needed to produce all of the
components to hold the race and then we needed a PR plan to ensure that we
maximized all opportunities to publicise our client Coral.<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">
</span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">We had approximately three months to produce the
race so that we could film it for the press and social media. We needed to source the flyboarders, find a
Liverpool location, costume designer, model makers for the horses’ heads,
photographer, film crew and drone operator.
<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-Nnb6-bRZBt8/WR16w_jT2_I/AAAAAAAAAxo/sI-RrNOSWnwuAw328jiJASMycmbscp_lQCEw/s1600/CoralGNFlyBoardersEdit_07.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://4.bp.blogspot.com/-Nnb6-bRZBt8/WR16w_jT2_I/AAAAAAAAAxo/sI-RrNOSWnwuAw328jiJASMycmbscp_lQCEw/s320/CoralGNFlyBoardersEdit_07.JPG" width="320" /></a></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">We also needed to pray for good weather; fog,
wind or rain would have delayed proceedings considerably. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">
</span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">The race deadline was April 3<sup>rd</sup>, the
day we were set to stage Coral’s Grand Splashional at the Liverpool Water
Sports Centre. The weather was on our side,
a crisp morning with stunning sunshine and a breathtaking backdrop of some of
Liverpool’s most recognisable landmarks. </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-OUZkzYblIB8/WR17hSGA7FI/AAAAAAAAAx0/SzTEpKqYduc36qxbktgSbilsVPdLCtZ_gCLcB/s1600/CoralGNFlyBoardersEdit_10.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="184" src="https://1.bp.blogspot.com/-OUZkzYblIB8/WR17hSGA7FI/AAAAAAAAAx0/SzTEpKqYduc36qxbktgSbilsVPdLCtZ_gCLcB/s320/CoralGNFlyBoardersEdit_10.JPG" width="320" /></a></div>
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<br /></div>
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<span style="font-family: Calibri, sans-serif;"> </span><span style="font-family: Calibri, sans-serif;">The setting was perfect for us to re-enact the
Grand National in our own epic style.</span><span style="font-family: Calibri, sans-serif;"> </span><span style="font-family: Calibri, sans-serif;">We
filmed the tension of the build up to the event, the jostling for position at
the start, the excitement of the 300m race and the euphoria of flying over the
finish line.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">With the filming in the
can, the job was only half done - we had great content, it was now time to
share it with the press. Our efforts
were not in vain, on the morning of April 5<sup>th</sup> we woke up to three
half-page spreads in The Sun, The Express and The Daily Star as well as
widespread coverage in the regionals and online in several of the nationals and
the video received nearly 80,000 views on social media. The project came in on time, on budget and
delivered great press and social coverage.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;"></span></div>
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<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-bidi-font-family: Calibri;">Hats off to Aquatic
Jetpacks who provided the team of flyboarders and to the film crew who were out
on the water too – the sun may have been shining but apparently that water was
cold and they were in there ALL day!</span><b><span lang="EN-US" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></b></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-27325696219436800092017-02-23T08:21:00.000-08:002017-02-23T08:21:16.052-08:00JD Williams says “Grow Up London Fashion Week”<div class="MsoNormal">
On Friday 17<sup>th</sup> February, the JD Williams team
organised a protest, titled #GrowUpLFW, to campaign against age discrimination
on the catwalk at London Fashion Week.<o:p></o:p></div>
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Standing outside Fashion Week’s main venue on The Strand,
five models over the age of 45, including former models Jilly Johnson (63) and
Janie Felstead (65), called for a wider use of older models on the runway. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With the current average age of
models at LFW being 17, our five models challenged this and asked why
models workload decreases with age, particularly on the runways of the
capital’s renowned fashion event.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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The models stood with placards featuring slogans including
‘Grow Up LFW’ and ‘Fashion Has No Age Limit’ and encouraged the press and
public to join in. <o:p></o:p></div>
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Jilly Johnson was quoted: “Women don’t suddenly stop wearing
or buying clothes after their twenties, so why isn’t this reflected in the
models used in fashion shows? We’ve started to be more inclusive when it
comes to ethnicities and disabilities on the runway – which is fantastic – but
why not all ages?”<o:p></o:p></div>
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<a href="https://1.bp.blogspot.com/-Lov8D0K4csg/WK8LostE0oI/AAAAAAAAAwM/9LFZ4gYlfs4R7grC61ktRCYMP1ZyTP2VQCLcB/s1600/pic%2B3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-Lov8D0K4csg/WK8LostE0oI/AAAAAAAAAwM/9LFZ4gYlfs4R7grC61ktRCYMP1ZyTP2VQCLcB/s1600/pic%2B3.jpg" /></a></div>
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<br />
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The atmosphere before, during and after the protest was
fantastic, especially as the models really believed in what they were
campaigning for. We hope that this had an impact on the fashion industry and we
will see a wider use of older models on the SS18 catwalks.<o:p></o:p></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-42133511105683047402017-02-22T08:40:00.000-08:002017-02-22T08:40:30.853-08:00Hobbycraft Press Show <br />
<div align="center" class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="font-family: "calibri";">Hobbycraft Press Show<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: center;">
<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">On the 25<sup>th</sup> and 26<sup>th</sup>
January, the Hobbycraft team hosted a fantastic press show to showcase the
retailer’s Spring Summer 2017 ranges. From Easter, to a new own brand knitting
range and Patrick Grant’s new sewing range, the event for journalists and
bloggers was hosted at a very cool spot in Kings Cross- Drink, Shop, Do. <o:p></o:p></span></span></div>
<br />
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";"></span></span> </div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">The night
before the press show we hosted bloggers for an evening preview. The lifestyle
and craft bloggers enjoyed cocktails and canapés and loved making and creating
Easter bonnets, painting Easter bunnies and making crochet daisies. We were
lucky enough to have a number of fantastic ambassadors at the event including
Sewing expert Libby Rose, and Fashionista Rosy Nicholas. Guests made Easter
Bunny Bags with Libby Rose, who drives around the country in her sewing van
teaching adults and children how to sew. <o:p></o:p></span></span></div>
<br />
<span style="font-size: 12pt; line-height: 115%;"> <br />
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<o:p><br />
<span style="font-family: "calibri";"> </span></o:p></span><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">Rosy
Nicholas loved painting and personalising Mache Bunnies with pom poms, glitter
and sequins with attendees, as well as modelling her homemade Easter Bonnet. </span></span><br />
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<o:p> </o:p></span><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";"> Patrick Grant
attended on the Thursday to showcase his new exciting tailoring range to press.<o:p></o:p></span></span><br />
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";"><a href="https://2.bp.blogspot.com/-yAixKntzh2U/WK2-DzbZiHI/AAAAAAAAAvo/A6gcWzCpz3IRQ2SlHnTvzI4A11SD_gQeACLcB/s1600/4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="https://2.bp.blogspot.com/-yAixKntzh2U/WK2-DzbZiHI/AAAAAAAAAvo/A6gcWzCpz3IRQ2SlHnTvzI4A11SD_gQeACLcB/s320/4.png" width="320" /></a></span></span></div>
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<span style="font-size: 12pt; line-height: 115%;"><o:p><span style="font-family: "calibri";"> </span></o:p></span><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">Wilton, a
supplier to Hobbycraft, showcased everything new in cake decoration for 2017,
including new icing flavours and cool cake trays. </span></span></div>
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<span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";">Press loved
the Giant Easter Bunnies and beautiful Cricut crafted flower hanging garlands
which hung from the ceiling.</span></span><a href="https://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" unselectable="on"></a></div>
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<span style="font-size: 12pt; line-height: 115%;"><o:p><span style="font-family: "calibri";"> </span></o:p></span><br />
<span style="font-size: 12pt; line-height: 115%;"><o:p></o:p></span><span style="font-size: 12pt; line-height: 115%;"><span style="font-family: "calibri";"><span style="mso-spacerun: yes;"> </span>What a fabulous two days! We had a wonderful
time showcasing all sorts of Hobbycraft newness to the press and bloggers and
we can’t wait to do it all again this Summer for our Christmas ranges. <o:p></o:p></span></span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-85489638658758758422017-02-15T08:57:00.000-08:002017-03-02T08:58:26.715-08:00GOSH SS17 EventTuesday 7th February saw the preview of GOSH Copenhagen's SS17 collection at St Martin's Lane Hotel. The event showcased GOSH's new collection which launched exclusively at Superdrug on the 8th February. Bloggers were able to get a sneak peek of the collection while also getting expert advice on how to apply the products from GOSH's global MUA Sidsel Marie Bog.<br />
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The products in the collection includes Matte Lipsticks, Infinity Eye Liner, Double Pro Liner, Giant Pro Kajal, Eye Xpression Eyeshadows as well as Lumi Drops, Volume Serum Mascara and Liquid Mate Lipsticks which the new beauty power ingredient - Dandelion. </div>
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The event had Danish inspired canapes to link with the Copenhagen theme and each guest received a goody bag which was filled with the new collection.<br />
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50 key beauty bloggers and media were in attendance including Beauty Geek, Talonted Lex, Reveal, BeautyQueen and FashionEyesta.<br />
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<br />ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-56460726661611702342016-12-23T05:20:00.003-08:002016-12-23T05:20:48.755-08:00Anjula Devi Lunch<div class="MsoNormal" style="line-height: 150%;">
Last month saw ZPR and Lakeland, in
collaboration with Indian chef Anjula Devi, host a press lunch at the Good
Housekeeping Cookery School in Soho.<o:p></o:p></div>
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Anjula recently launched her first
cook book along with a great range of Indian cooking essentials and utensils,
all of which are exclusive to Lakeland. We thought there would be no better way
to introduce Anjula and her mission to get people cooking authentic Indian food
in their own homes than her showing them how to do it for themselves!<o:p></o:p></div>
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The demo saw Anjula cook a
multitude of aromatic and flavoursome dishes all of which were started with a
traditional Masala Base. This simple to make base can be prepared in big
batches and then frozen so when it comes to cooking your curry, it can be ready
to eat in as little as 20 minutes!</div>
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So what did we learn? The key thing
when making traditional Indian food is to have all your ingredients ready! So
pre-preparing your masala base and investing in a Masala Dabba is most
definitely the way forward. <o:p></o:p></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-91878679590744805022016-12-20T02:15:00.001-08:002016-12-20T02:15:36.548-08:00JEWLR UK Product Showcase<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">JEWLR UK Product Showcase</span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Online jewellery retailer Jewlr held their UK product showcase in the backroom of St Martins Lane hotel last month. It was an afternoon - evening drop in event for press, where Jewlr showcased their key collections for the first time in the UK.</span></div>
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T<span style="font-family: Arial, Helvetica, sans-serif;">he venue was the perfect location for the event, with all white décor and furniture, a sparkling chandelier and Jewlr’s key pieces presented on top of white plinths. Guests were given guided tours of the collection whilst a video demonstrating Jewlr’s cutting edge production process was played. Jewlr's founder Tony Davis was also present for conversations with press.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Guests included key members of fashion and trade press, with titles including You Magazine, BBC, Hello!, Woman and Home and New!. Guests were offered afternoon tea style canapes and glasses of Prosecco and designed their very own Jewlr name necklaces that were posted to them following the event.</span></div>
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<b></b><i></i><u></u><sub></sub><sup></sup><strike><br /></strike></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">To see more on Jewlr, visit: </span><a href="http://www.jewlr.co.uk/"><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">www.jewlr.co.uk</span></a><b></b><i></i><u></u><sub></sub><sup></sup><strike></strike></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-49935823662113262822016-12-15T04:29:00.000-08:002016-12-15T04:30:06.361-08:00 JD Williams Christmas Product Showcase<div class="separator" style="clear: both; text-align: center;">
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<b><u><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">JD Williams Christmas Product Showcase<o:p></o:p></span></u></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Last month saw the JD Williams Christmas Product Showcase.
This was a festive and intimate press drop-in breakfast which was held in the
Sherwood Room at the Ham Yard Hotel.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> <o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The room was decorated in true festive style. Shoes were
displayed on Perspex trees and surrounded by fairy lights, a light box
presented the event’s hashtag and a Santa sack was left at the door for
journalists to place their ‘JD Williams Christmas Wish List’ inside on their way
out.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> <a href="https://1.bp.blogspot.com/-QXvwuk5g1eY/WFKLJxgdySI/AAAAAAAAAtM/7JOhlj9r5W0HyKk7ROaQTxwidMQKWd9RQCLcB/s1600/3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="253" src="https://1.bp.blogspot.com/-QXvwuk5g1eY/WFKLJxgdySI/AAAAAAAAAtM/7JOhlj9r5W0HyKk7ROaQTxwidMQKWd9RQCLcB/s400/3.jpg" width="400" /></a></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The JD Williams AW16 Christmas collection was shown to key
fashion press, including Stylist, LOOK, Good Housekeeping, The Guardian, The
Sun and Woman & Home, whilst they were offered delicious breakfast canapes
and refreshments.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Press were also treated to a fabulous goodie bag which
included a biscuit designed in the style of a red cape, a hero piece for the JD
Williams AW16 collection, a £50 voucher to spend online at JD Williams and a
USB stick containing AW16 Christmas high res images and all the information
they could possibly need!</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://1.bp.blogspot.com/-gveNOAupaIs/WFKMCIhxddI/AAAAAAAAAtY/wDsVlMBOE_QbQcESkAQ17eMQlufeThzhQCEw/s1600/5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="320" src="https://1.bp.blogspot.com/-gveNOAupaIs/WFKMCIhxddI/AAAAAAAAAtY/wDsVlMBOE_QbQcESkAQ17eMQlufeThzhQCEw/s320/5.jpg" width="246" /></a><a href="https://2.bp.blogspot.com/-oLr43pyV05w/WFKMCCbFZtI/AAAAAAAAAtU/MJm14XwOCNsVLXELlk91wSHlZRPpppwLACEw/s1600/6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://2.bp.blogspot.com/-oLr43pyV05w/WFKMCCbFZtI/AAAAAAAAAtU/MJm14XwOCNsVLXELlk91wSHlZRPpppwLACEw/s1600/6.jpg" /></a></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">To see more of the JD Williams AW16 Christmas collection
visit <a href="http://www.jdwilliams.co.uk/">www.jdwilliams.co.uk</a></span> <o:p></o:p></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-16787976947910719302016-10-17T07:06:00.000-07:002016-12-14T07:09:13.119-08:00Move over Coconut Water there's a newbie in town!<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">On Thursday 6<sup>th</sup> October beauty journalists joined us
for an intimate breakfast at the Connaught Hotel to celebrate the launch of Superdrug’s
new Optimum skincare products – PhytoHydrate Birch Water. Superdrug’s Optimum PhytoHydrate Birch Water Day Cream and Micellar Tonic are the newest additions to the Optimum range and
include the current must-have fashionable ingredient - birch water which helps keep skin hydrated and nourished.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The breakfast was introduced with speeches by Superdrug’s
Dave Cooke and Jill Flood who gave a back story to the Optimum range and gave
insights into skincare and why birch water is the next big beauty trend. The
speeches were then followed by a presentation from Dr. Michael Peck on the skin
benefits of birch water and how the new range works. Guests then tucked in to a delicious breakfast accompanied by some fresh birch water.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Guests at the breakfast included You Magazine, Stylist, Notebook,
The Guardian, Beauty Magazine, Fabulous and Look. Guests left with a goody bag
of the new products and included a bottle of birch water to try as well.</span><o:p></o:p></div>
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<a href="https://4.bp.blogspot.com/-0Ciz-rwjEwg/WFFfa8g3WsI/AAAAAAAAAso/wyiqZkFi5cUEpqWctUC85exlYh1N1DHkwCLcB/s1600/birch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://4.bp.blogspot.com/-0Ciz-rwjEwg/WFFfa8g3WsI/AAAAAAAAAso/wyiqZkFi5cUEpqWctUC85exlYh1N1DHkwCLcB/s320/birch.jpg" width="271" /></a></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-53159618690753885872016-10-06T07:37:00.001-07:002016-10-06T07:37:38.402-07:00Halfords stops traffic with Christmas press show<div class="MsoNormal">
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Consumer, business and tech media, bloggers, stakeholders
and ambassadors joined us last week at the Halfords Christmas press event, as
we showed new innovation for the season across motoring and cycling. Guests
arrived at the central London venue to see a festive glitter garden outside,
while inside our Halfords experts showed the best gifts for Christmas from
drones to WIGGINS bikes, to Star Wars accessories, Elf-themed cycling jerseys
and remote control cars. <o:p></o:p></div>
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Chris Boardman welcomed cycling stakeholders, Victoria
Pendleton showed off her new Pendleton Somerby E-Bike and fashion designer Orla
Kiely hosted a fashion blogger event in the evening, where we welcomed guests
with a glass of Prosecco and canapes.</div>
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To keep customers on the road, we raved about Halfords’ free
winter check – available at over 700 Halfords shops and Halfords Autocentres –
which checks car batteries, head/tail light bulbs, wiper blades, oil levels,
gives a free screenwash top-up and checks windscreens for signs of chips. <o:p></o:p></div>
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To find out more about Christmas and winter at halfords,
check out and download the new lookbook <a href="http://www.halfordscompany.com/media/354038/Halfords-Christmas-Winter-2016-Lookbook.pdf">here</a></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-92054030790607054462016-09-22T23:14:00.001-07:002016-09-22T23:14:11.932-07:00I'll Eat My Coral Hat!<div class="MsoNormal">
<span style="font-family: Arial, sans-serif; font-size: 14pt;">Royal Ascot attracts some of
the world’s finest racehorses along with racing’s most stylish fans and some of
those fans include The Queen and members of the Royal Family.</span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">Throughout the five days of
this spectacle of fashion and style the press feature galleries of sartorial
elegance often led by The Queen and the colours of Her Majesty’s outfits, in
particular her hat. The Queen’s hat also
happens to be one of the most popular bets that our client Coral takes during
Royal Ascot.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">In addition to this, 2016 has
been a special year for Her Majesty and our client Coral as they both celebrate
their 90<sup>th</sup> birthdays. To
commemorate these big occasions and to elbow our way into some column inches
too – we produced a hat made of cake and organised a photocall on day one of
Ascot to show it off.<o:p></o:p></span></div>
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Fiona Cairns, the royal baker famed for making Kate and William’s wedding cake
and Carly Baker (yes her real name), Coral’s gorgeous ambassador.<o:p></o:p></span></div>
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bakers and cake stylists created their stunning masterpiece over four days –
two tiers of soft victoria sponge filled with sticky raspberry jam and smooth
vanilla butter cream and then covered in Coral icing and topped with intricate
handmade flowers.<o:p></o:p></span></div>
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<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">On the morning of June 14,
day one of Ascot, Carly modeled the cake hat in front of a bevvy of national
press photographers. The cake was heavy
but she carried it off with aplomb!<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-44mG3Exe18I/V-TIIFLAX_I/AAAAAAAAArU/DZxuUF-92F4XEI1FegnJcu0Mi5szufnjQCLcB/s1600/CoralAscot-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://3.bp.blogspot.com/-44mG3Exe18I/V-TIIFLAX_I/AAAAAAAAArU/DZxuUF-92F4XEI1FegnJcu0Mi5szufnjQCLcB/s320/CoralAscot-8.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">We thought that the cake and
Carly looked beautiful as did the national press as the story appeared on p11
of the Evening Standard, The Express, The Mirror, The Telegraph, Mail online
and PA to name a few.<o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="line-height: 150%; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-language: EN-GB; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_1" o:spid="_x0000_i1025" type="#_x0000_t75" alt="Macintosh HD:Users:susanfinnegan:Desktop:Queens Hat:Evening Standard P11.png"
style='width:243pt;height:155.25pt;visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\Jonathan\AppData\Local\Temp\msohtmlclip1\01\clip_image005.png"
o:title="Evening Standard P11"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">It was a busy few hours – by
the afternoon we had earned our tea and cake!<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<br />
<div class="MsoNormal" style="line-height: 150%;">
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">July 2016<o:p></o:p></span></b></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-58288290508879094242016-04-28T02:31:00.001-07:002016-04-28T02:32:45.804-07:00Eat. Sleep. Repeat - Healthy Sleep with The Wool Room<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">Last week the Wool Room team at ZPR
hosted a gorgeous breakfast at the Metropolitan Hotel where press were left
lusting for their beds!</span></div>
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>Centred around getting a healthy sleep and to
launch new research commissioned by The Wool Room, it was easy to see why wool
bedding is the new must have.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-lbqVu-W2Waw/VyHXYQkcB8I/AAAAAAAAAqg/g3scQqhm8ikTj4iNzg247MT4hv7h57_SACLcB/s1600/TWR%2Blogo%2Bhelping%2Byou%2Bsleep%2Bmedium.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="80" src="https://1.bp.blogspot.com/-lbqVu-W2Waw/VyHXYQkcB8I/AAAAAAAAAqg/g3scQqhm8ikTj4iNzg247MT4hv7h57_SACLcB/s320/TWR%2Blogo%2Bhelping%2Byou%2Bsleep%2Bmedium.JPG" width="320" /></a></div>
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%; mso-fareast-language: EN-GB; mso-no-proof: yes;"></span></div>
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">The research results commissioned by
The Wool Room with The University of Leeds found wool to be far better at
moisture management than other materials, allowing for 43% more moisture
transmission than polyester and a massive 67% more than feather down duvets.
Put simply, it keeps you cool and sweat free stopping you from waking up! Under
testing, wool was also able to reach the optimum temperature for sleep (35.1oC)
and maintain it, unlike the others. Wool bedding is so clever; it can even
regulate the temperatures of two separate people in one bed, meaning no more
arguments!</span></div>
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">The White Room in the hotel was
dressed with deluxe pillows, fluffy bed enhancers and soft woolly throws lit by
clean scented candles and bouquets to create a serene atmosphere. We also had a
masseuse on hand to give everyone a relaxing head massage in between browsing
the room and time with a nutritionist.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-RvCzRPwrKbY/VyHXc27GhCI/AAAAAAAAAqk/a2pBNtoDgp0rtg6HhuUYUH1HPHrw4fgOwCKgB/s1600/wr2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" src="https://3.bp.blogspot.com/-RvCzRPwrKbY/VyHXc27GhCI/AAAAAAAAAqk/a2pBNtoDgp0rtg6HhuUYUH1HPHrw4fgOwCKgB/s320/wr2.JPG" width="320" /></a></div>
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">Whilst Chairman Jo Dawson and MD
Chris Tattersal were available to talk all about the wool bedding, guests were
able to help themselves to a healthy breakfast of wheat germ muffins, natural
yogurt with bee pollen, quinoa porridge, muesli and smoothies galore.</span></div>
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-R7-7Un1c18I/VyHXczbvr3I/AAAAAAAAAqs/sDY2lmF53m4wpnmVu-Tc01sT_B4JVs_AQCKgB/s1600/wr4.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/-R7-7Un1c18I/VyHXczbvr3I/AAAAAAAAAqs/sDY2lmF53m4wpnmVu-Tc01sT_B4JVs_AQCKgB/s1600/wr4.JPG" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-ENFn76hhvjI/VyHXcwz4WDI/AAAAAAAAAqo/nGGOmtY98M4KkzZWXM1x1V4blAZPV7_kQCKgB/s1600/wr3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://1.bp.blogspot.com/-ENFn76hhvjI/VyHXcwz4WDI/AAAAAAAAAqo/nGGOmtY98M4KkzZWXM1x1V4blAZPV7_kQCKgB/s320/wr3.JPG" width="320" /></a></div>
<br />
<br />
<div align="center" style="line-height: 150%; margin: 0in 0in 10pt; text-align: center;">
<span style="font-size: 12.0pt; line-height: 150%;">We had a great turn out with the
likes of The Guardian, YOU Magazine, Your Fitness, S Mag and Woman & Home
attending and all leaving with a personalised wool throw… After all of that the
team were in need of a good night’s sleep!</span></div>
<b></b><i></i><u></u><sub></sub><sup></sup><strike></strike></div>
</div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-22885781103958460952016-03-30T05:55:00.001-07:002016-03-30T05:55:52.741-07:00Juicing with Stylist
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">This
week we visited the lovely people at Stylist for a delicious juicing session
with Lakeland, who made some AMAZING juices and smoothies for the whole team
(and us, obvs) to enjoy. <o:p></o:p></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-Wd0GFgNoVUU/VvvLMKZ7SCI/AAAAAAAAAps/SlruH_TOKkc3MQCFLsGLvD-jKj5dX1n0A/s1600/DSC_0001.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-Wd0GFgNoVUU/VvvLMKZ7SCI/AAAAAAAAAps/SlruH_TOKkc3MQCFLsGLvD-jKj5dX1n0A/s320/DSC_0001.JPG" width="180" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span> </div>
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">First
up was the Sage™ The Nutri Juicer™ Plus. This machine can do everything and we
mean anything – even juicing whole apples so you don’t have to faff about
chopping them up. But to keep it simple, but still impressive we made the
ULTIMATE green juice with apples, celery, cucumber, kiwi, spinach and some mint
to finish it off. </span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">This
went down very well and for those who were keen to get involved, there was the
opportunity to have a go too.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-gJe-X1zQ9mc/VvvMUOcLoEI/AAAAAAAAAqE/G0dxAzP8oZAoKoe0T-7TWJ-LObuEgOjGQ/s1600/Capture.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/-gJe-X1zQ9mc/VvvMUOcLoEI/AAAAAAAAAqE/G0dxAzP8oZAoKoe0T-7TWJ-LObuEgOjGQ/s1600/Capture.JPG" /></a><!--[if gte vml 1]><v:shape
id="Picture_x0020_3" o:spid="_x0000_i1027" type="#_x0000_t75" style='width:162.75pt;
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<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">We
also brought along not just any Nutri Bullet but the new Nutri Bullet Graphite.
This was my personal favourite, frozen berries, chia seeds, walnuts, almonds,
agave nectar and whizzed together with some water for an amazing pink smoothie.<o:p></o:p></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-i7tHECXoWr8/VvvMXcWuPHI/AAAAAAAAAqI/V7Pyt3f0wuUpBRTv2Lf7swCrMkBVTFIxw/s1600/Capture2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://3.bp.blogspot.com/-i7tHECXoWr8/VvvMXcWuPHI/AAAAAAAAAqI/V7Pyt3f0wuUpBRTv2Lf7swCrMkBVTFIxw/s1600/Capture2.JPG" /></a></div>
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<span style="mso-fareast-language: EN-GB; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_2" o:spid="_x0000_i1026" type="#_x0000_t75" style='width:142.5pt;
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cropright="21801f"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><o:p></o:p></span><br /></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Two
lucky people at Stylist got to keep a juicer each to make their own at home.
See below for the two recipes we used on the day.<o:p></o:p></span></div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-WJMBKbBIC4Y/VvvMaJudxBI/AAAAAAAAAqM/_2qyYOPoQ-8WkrQh8LbCouGNczb549XRA/s1600/Capture3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://4.bp.blogspot.com/-WJMBKbBIC4Y/VvvMaJudxBI/AAAAAAAAAqM/_2qyYOPoQ-8WkrQh8LbCouGNczb549XRA/s1600/Capture3.JPG" /></a></div>
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><o:p> </o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Berry
& Walnut Smoothie</span></u></b><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">50g
Walnuts<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">55g
Almonds<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">430ml
water<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">750g
frozen berries<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">2
teaspoons maples syrup or agave<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">1
tablespoon black chia seed<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><o:p> </o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Green
Juice</span></u></b><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> <o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">1
apple<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">3
fingers cucumber<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">2
sticks of celery<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">1
kiwi (peeled)<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">handful
of mint leaves<o:p></o:p></span></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 10pt; text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">2 large
handfuls spinach<o:p></o:p></span></div>
ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-86507278354116321222016-03-24T10:40:00.002-07:002016-03-24T10:40:50.769-07:00
<strong>Halfords Spring Summer Press Show</strong><br />
<br />
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<span style="font-family: Calibri;"></span> </div>
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<span style="font-family: Calibri;">1 fashion designer, 2 Olympians and the paparazzi -
welcome to the Halfords Spring Summer press show!<o:p></o:p></span></div>
<br />
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<span style="font-family: Calibri;">We recently launched Halfords Spring Summer launches to
media at a press show in the heart of Soho. We were joined by fashion designer
Orla Kiely and Olympians Sir Bradley Wiggins and Chris Boardman and the event
showed the best innovation in kids and adult bikes, Orla's new and exclusive
print range, the very latest tech and brand new child car seats and travel. <o:p></o:p></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-t4TwsNZEWhI/VvQlrsybDxI/AAAAAAAAApQ/VQlgMLwUkCAV22fTHgLEmnGJlFUiKOg-g/s1600/SWNS_HALFORDS_WIGGINS_09.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://4.bp.blogspot.com/-t4TwsNZEWhI/VvQlrsybDxI/AAAAAAAAApQ/VQlgMLwUkCAV22fTHgLEmnGJlFUiKOg-g/s320/SWNS_HALFORDS_WIGGINS_09.jpg" width="320" /></a></div>
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<span style="font-family: Calibri;">Olympic, World Champion and Tour de France hero, Sir
Bradley unveiled his range of children's bikes for the first time. The range
includes bikes for toddlers to teens, such as balance bikes through to junior
carbon road bikes.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoPlainText" style="margin: 0cm 0cm 0pt;">
<span style="font-family: Calibri;"><span style="mso-spacerun: yes;"></span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-oVWlzAynQZ0/VvQl_sbcs2I/AAAAAAAAApY/q01PZLaw3rcMqLNK_06RAq6SabSb1eSlw/s1600/HALFORDS%2BSPRING%2BSUMMER%2BPRESS%2BSHOW-2471.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://1.bp.blogspot.com/-oVWlzAynQZ0/VvQl_sbcs2I/AAAAAAAAApY/q01PZLaw3rcMqLNK_06RAq6SabSb1eSlw/s320/HALFORDS%2BSPRING%2BSUMMER%2BPRESS%2BSHOW-2471.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;"><span style="mso-spacerun: yes;"></span><o:p></o:p></span> </div>
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<span style="font-family: Calibri;">Adding a designer edge to summer, Orla Kiely revealed her
exclusive range for Halfords, Olive and Orange by Orla Kiely. The collection
includes beautiful Dutch-style hybrid bikes and tents each with a print
custom-designed for Halfords. The range launches in store in May - perfect
timing for summer festivals. <o:p></o:p></span></div>
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<span style="font-family: Calibri;">'The Professor', Olympian Chris Boardman showed a brand
new range of Boardman Performance bikes and accessories, with several media
test rides lined up for spring. <o:p></o:p></span></div>
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<span style="font-family: Calibri;">We were joined by media from Channel 4, The Sun, The
Daily Telegraph, Evening Standard, Woman & Home, Daily Star, Heat magazine,
ELLE magazine and many more...plus a few paps for good measure! <o:p></o:p></span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-9103567920428786482016-03-22T07:29:00.001-07:002016-03-22T07:29:56.272-07:00The first ever Fifty Plus Fashion Week show<br />
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<span style="font-size: 12pt;">It has only been four weeks since we
launched the triumphant Fifty Plus Fashion Week show on the eve of </span><span style="font-size: 12pt;">London Fashion Week, </span><span style="font-size: 12pt;">Feb 2016 at the iconic Café Royal in Regent Street.<o:p></o:p></span><br />
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<span style="font-size: 12pt;">Launched </span><span style="font-size: 12pt;">by retailer JD </span><span style="font-size: 12pt;">Williams and in partnership with the
London College of Fashion, the show could not have wished for a better opener
with 70s fashion icon and former Vogue cover girl Marie Helvin. </span><span style="font-size: 12pt;">If this wasn’t enough, we secured the
world’s oldest working supermodel, Daphne Selfe to lead the finale of our
beautiful models all over the age of 50 to a huge round of applause. </span></div>
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<span style="font-size: 12pt;">Fifty Plus
Fashion Week attracted some of the industry’s most influential fashion writers
along with a charming front row including Hilary Alexander, Jo Wood, Susan
George, Angie Best, Jane Felstead, Anthea Turner and Lizzy Cundy among others.</span><br />
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You can view the full show below...enjoy! #50PLUSFW</div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-69634243327053284342016-02-22T07:22:00.002-08:002016-02-22T07:22:27.037-08:00WINE TASTING…YES PLEASE!<br />
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<span style="font-family: "arial" , "sans-serif";">We were lucky enough to help host a
wine tasting session with Waitrose, in aid of Valentine’s Day with the Cosmo
girls at their office in Soho.<o:p></o:p></span></div>
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<a href="https://3.bp.blogspot.com/-xSS81PIjuFI/VsslLsb1ljI/AAAAAAAAAnM/aP5LLIOXPFc/s1600/Cosmopolitan_logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="58" src="https://3.bp.blogspot.com/-xSS81PIjuFI/VsslLsb1ljI/AAAAAAAAAnM/aP5LLIOXPFc/s320/Cosmopolitan_logo.jpg" width="320" /></a></div>
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<span style="font-family: "arial" , "sans-serif";">Alexandra Mawson, Wine buyer at
Waitrose talked through all of the wines and suggested which food best
complemented each of them. <o:p></o:p></span></div>
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<a href="https://www.blogger.com/" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://4.bp.blogspot.com/-I1PqobVExMA/VsslTaWCgzI/AAAAAAAAAnQ/h2gUvYHpZfE/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://4.bp.blogspot.com/-I1PqobVExMA/VsslTaWCgzI/AAAAAAAAAnQ/h2gUvYHpZfE/s400/1.jpg" width="400" /></a></div>
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<span style="font-family: "arial" , "sans-serif";">We kicked off the evening with a best
seller, the San Leo Rosato. This Italian sparkling rose has an aromatic
bouquet, fresh fruity flavour and is a touch lighter in percentage at 11% which
makes it so easy drink! <o:p></o:p></span></div>
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<a href="https://2.bp.blogspot.com/-KIhQ31gAf5c/Vsslf27uhQI/AAAAAAAAAnU/KouI2KrZICA/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-KIhQ31gAf5c/Vsslf27uhQI/AAAAAAAAAnU/KouI2KrZICA/s320/2.jpg" width="320" /></a></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "arial" , "sans-serif";">San Leo Rosato, RRP
£10.49<o:p></o:p></span></i></div>
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<span style="font-family: "arial" , "sans-serif";">Next we moved onto Laurent-Perrier
Cuvée Rosé, a well-known name in the champagne industry. Alexandra explained
the history behind the company, actually founded by André Michel but it was his
cellar master Eugene Laurent, who ran it with his wife, Mathilde Emilie
Perrier. This champagne, with its distinctive bottle is perfect for showing off
a bit to a loved one. It has delicious raspberry and red current flavours
thanks to its soak-on-the-skin methods with the grapes.<o:p></o:p></span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "arial" , "sans-serif";">Laurent-Perrier Cuvée
Rosé Brut, RRP £58.99<o:p></o:p></span></i></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 12pt;">Moving onto white
wine, the Waitrose New Zealand Sauvignon Blanc proved popular with the
Cosmopolitan girls. Although this wine smells very sweet, it is actually very
refreshing and zesty. It is crafted in the classic Marlborough style, with citrus
and gooseberry flavours but with a twist of fresh mint. </span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "arial" , "sans-serif";">Waitrose New Zealand
Sauvignon Blanc</span></i><span style="font-family: "arial" , "sans-serif";">, <i style="mso-bidi-font-style: normal;">RRP £7.99<o:p></o:p></i></span></div>
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<span style="font-family: "arial" , "sans-serif";">Alexandra’s choice of Rosé was the
Rustenberg Rosé. This South African wine is described as ‘round and fresh with
red cherry aromas’, but it also has a slight spice on the palate which is a
signature of this variety. We all agreed after trying this wine that Rosé
definitely isn’t out of fashion anymore.<o:p></o:p></span></div>
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<a href="https://2.bp.blogspot.com/-925TQeYLcfk/VssnjFIduTI/AAAAAAAAAn8/FSMuQQKakvY/s1600/12.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-925TQeYLcfk/VssnjFIduTI/AAAAAAAAAn8/FSMuQQKakvY/s320/12.JPG" width="190" /></a></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "arial" , "sans-serif";">Rustenberg Rosé, RRP
£8.99<o:p></o:p></span></i></div>
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<span style="font-family: "arial" , "sans-serif";">For the red wine tasting we had the
Yalumba Organic Shiraz, exclusive to Waitrose. Yalumba is Australia’s oldest
family-owned wine producer, and this smooth Shiraz is its first organically
produced wine. Although this red is light and fruity enough to be enjoyed on
its own, it was beautifully complemented with the chocolates we had, which went
down well, and a nice way to end the evening.<o:p></o:p></span></div>
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<a href="https://3.bp.blogspot.com/-LSxB-Ohk2kc/VssnndICN9I/AAAAAAAAAoA/TaWuXPRBXkQ/s1600/11.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://3.bp.blogspot.com/-LSxB-Ohk2kc/VssnndICN9I/AAAAAAAAAoA/TaWuXPRBXkQ/s320/11.JPG" width="287" /></a></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: "arial" , "sans-serif";">Yalumba Organic Shiraz,
RRP £9.99</span></i><span style="font-family: "arial" , "sans-serif";"><o:p></o:p></span></div>
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<span style="font-family: "arial" , "sans-serif";">We hope you’ve learnt a thing or two
about wine, we certainly have!<o:p></o:p></span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-41701646221568320452016-02-16T03:06:00.000-08:002016-02-16T03:06:14.125-08:00IT FEELS LIKE SPRING!<div style="text-align: center;">
<a href="http://1.bp.blogspot.com/-TiPcj_lqN6s/VsMBmI2LupI/AAAAAAAAAmY/wvIK-Jv9his/s1600/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1712.jpg" imageanchor="1"><img border="0" src="https://1.bp.blogspot.com/-TiPcj_lqN6s/VsMBmI2LupI/AAAAAAAAAmY/wvIK-Jv9his/s400/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1712.jpg" /></a></div>
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<span style="font-family: Calibri;">Our show stopping
giant Easter egg certainly wowed guests at this year’s Hobbycraft Spring press
show. The 5ft egg was embellished with hundreds of flowers to welcome and
inspire over 80 journalists and bloggers, as we showcased everything Easter,
Bridal and Spring. From chocolate Easter egg decorating to mastering the iced
ruffle cupcake and making their own floral headbands; press had the chance to
make and decorate an array of items which they could take home with them.</span></div>
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<a href="http://2.bp.blogspot.com/-nxlzWIFk53Q/VsMCA1wRTbI/AAAAAAAAAmg/jAsvZc1yPCo/s1600/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1796.jpg" imageanchor="1"><img border="0" src="https://2.bp.blogspot.com/-nxlzWIFk53Q/VsMCA1wRTbI/AAAAAAAAAmg/jAsvZc1yPCo/s400/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1796.jpg" /></a></div>
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<span style="font-family: Calibri;">Our giant balloon
installation was also a talking point, as it swirled its way from Easter,
through to Bridal and into our summer fete.</span></div>
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<a href="http://1.bp.blogspot.com/-qk8kXOKWjV0/VsMCMNp3D-I/AAAAAAAAAms/tMhlazMmv08/s1600/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1722.jpg" imageanchor="1"><img border="0" src="https://1.bp.blogspot.com/-qk8kXOKWjV0/VsMCMNp3D-I/AAAAAAAAAms/tMhlazMmv08/s400/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1722.jpg" /></a></div>
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<span style="font-family: Calibri;">Our new range of
everything bridal to make a beautiful handmade wedding was a hit, especially
the Cricut which is a new crafting machine which designs and cuts out anything
you want- perfect for save the dates and invitations! The glitter tree also
showcased how to create an uber glam wedding theme!</span></div>
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<a href="http://1.bp.blogspot.com/-vRjWzcePz1o/VsMCXaneATI/AAAAAAAAAm0/6Tbn2DGd0a0/s1600/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1759.jpg" imageanchor="1"><img border="0" src="https://1.bp.blogspot.com/-vRjWzcePz1o/VsMCXaneATI/AAAAAAAAAm0/6Tbn2DGd0a0/s400/Hobbycraft%2BJanuary%252716%2BPress%2BLaunch-1759.jpg" /></a></div>
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<span style="font-family: Calibri;">In our fete,
personalised tote bags were a popular make, as well as learning how to crotchet
and upcycle and of course the ever popular Tee-pee is back again this season to
help customers create that festival feeling!</span></div>
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<span style="mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">We’re now looking forward to planning our
Christmas Hobbycraft press show- watch this space!</span></span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-31311218351623685442016-01-25T02:25:00.000-08:002016-01-25T02:25:06.312-08:00IT’S A TOUGH JOB BUT SOMEONE’S GOT TO DO IT <div class="separator" style="clear: both; text-align: center;">
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</span><span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Calibri;">For the last couple of years, in the run up to the festive
season, we’ve organised and run a wine tasting evening with a publication and
this year, we had the pleasure of joining the Good Housekeeping team for a
tipple or two - obviously our reasons for organising these event is strictly
professional and our love of nice wine has nothing to do with it!<o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Calibri;">To help us get into the festive spirit and to share her
wealth of expertise, Waitrose wine buyer, Cat Lomax hosted the evening which
saw us and the Good Housekeeping ladies try a range of wines including fabulous
fizz (our personal fave), beautiful rich red, a classic white but from two
different regions and two delicious, but very different dessert wines.<o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Calibri;">First on the agenda were two reds; Cave de St Desirat St Joseph
and Waitrose Reserve Shiraz, St Hallett which is ripe with red and black fruit,
hints of spice with a smooth cocoa finish - this is a vibrant and rich red. A
great reflection of the definitive nature of Barossa Valley Shiraz. It may be a
cliché, but these wines are defiantly ones to enjoy with a delicious steak. <o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Calibri;">Next came the Markus Huber Gruner Veltliner and Tre Fiori
Greco di Tufo, two classic sauvignon blancs, one of which was from New Zealand
and the other from France. While they are both from the same grape, it was easy
to differentiate between the two regions. Cat recommended that if we chose to
serve either of these at a dinner party, it perfectly suits an aromatic Asian
dish which packs a punch. <o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Calibri;">Then we moved on to fizz, tasting Nyetimber Classic Cuve and
La Gioiosa Prosecco Superiore. The Nyetimber is made in true champagne fashion
using traditional grape varieties. The result is creamy and rich with notes of
brioche complimented with a refreshing citrus twist, we gave it a big thumbs up!
The La Gioiosa Prosecco Superiore was beautifully floral and fruity, a
refreshing, slightly dry prosecco with hints of sweet red apple.<o:p></o:p></span></span></div>
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Byass Noe Pedro Jimenez and Domaine des Forges Coteaux du Layon Premier Cru
Chaume. Both completely different in colour, taste and price. <o:p></o:p></span></span></div>
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<span style="font-size: 12pt; line-height: 150%;"><span style="font-family: Calibri;">While it was tempting to sit, chatting and indulging in
delicious wine, the evening quickly came to an end, but our wines of choice for
Christmas were chosen! <o:p></o:p></span></span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0tag:blogger.com,1999:blog-5864727392034615343.post-26856705262380213312016-01-19T06:23:00.002-08:002016-01-19T06:27:16.628-08:00Kirstie Allsopp's The Handmade Fair<a href="http://3.bp.blogspot.com/-mUj65TvghFM/Vp5GVtCY-1I/AAAAAAAAAhE/oEyC5GAkk0c/s1600/image%2B1.jpg" imageanchor="1"><img border="0" height="320" src="http://3.bp.blogspot.com/-mUj65TvghFM/Vp5GVtCY-1I/AAAAAAAAAhE/oEyC5GAkk0c/s320/image%2B1.jpg" width="212" /></a><br />
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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Following
the success of the 2014 The Handmade Fair, 2015 saw Kirstie Allsopp return with
not one, but two craft filled weekends and we were lucky enough to support and
attend both – from knitting and sewing, to floral headband making and upcycling
furniture we are now experts* </span><span style="font-family: "Calibri","sans-serif"; font-size: 9pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">(*that may be a slight over exaggeration but
we gave it a go!)</span><span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span><br />
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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In
September, The Handmade Fair graced the grounds of Hampton Court for the second
year running and while the great British weather was up and down, guests
enjoyed a weekend of crafting, shopping and indulging on a plethora of food and
cocktail stalls.<o:p></o:p></span></div>
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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The second
Fair, The Handmade Christmas Fair took place in Manchester in November – just
in time for Christmas! Hosted in the Manchester Central Exhibition Centre
visitors were able to pick up handmade decorations, alternative Christmas trees
and start ticking things off their Christmas gift lists with a range of stalls
selling everything from alcohol and handmade perfumes, to handmade baby
clothes.</span></div>
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<span style="font-family: "calibri";">Thousands of visitors attended the Fairs showing just how much the craft renaissance has gripped hold of the Nation, as craft enthusiasts and lovers of all things homemade to join in the action and created their own masterpieces. The Handmade Fair and The Handmade Christmas Fair brings together Britain’s best producers of crafting supplies, handmade items and artisan foods – this included the best brownies we’ve ever tasted!<o:p></o:p></span></div>
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<span style="font-family: "calibri";">Kirstie Allsopp’s The Handmade Fair, which is sponsored by Hobbycraft, is the only craft fair of its kind; mixing shopping with hands on crafting to deliver an unforgettable experience and if you didn’t get the chance to attend either of the events this year, you <b>NEED</b> to keep your eyes peeled so as not to miss out next time!<o:p></o:p></span></div>
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ZPRSohohttp://www.blogger.com/profile/10926642024900369891noreply@blogger.com0