Thursday, 6 July 2017


Once again it’s Christmas in July and we kicked off with Waitrose showcasing its delicious offerings this year at 1 Belgravia.

A hero product, which appeared across the national press on the day, was chocolate mince pies- a favourite for chocolate lovers this Christmas. Also making headlines was a Prosecco infused turkey as the trend for boozy food ramps up this winter and the classic 70's black forest flavour, infused in venison, panetonne and desserts.

Over 200 journalists and bloggers had the chance to dine in the Waitrose Christmas pop up restaurant, with highlights from the menu including a gin smoked salmon starter, Red Cabbage Stuffing Balls, Black Forest Venison Rack, Gingerbread Turkey Crown, Goose Fat Potatoes, Mocha Cheesecake and a Salted Caramel Profiterole Tart.

This year customers from Waitrose will be able to snap up Heston’s iconic hidden orange Christmas pudding as well as a Black Forest Panetonne, Venison Paté and Edible Chocolate Baubles.

A favourite with the ZPR team was the new and improved party range which was bursting with flavour and colour. Mini Macaroni and Cheese Tarts, Arancini balls and Red Thai Pork Snowballs were the favourites- we know what our Christmas party is going to taste like this year!

And finally, what better way to enjoy Christmas in July than with a glass of English fizz. The show had an English and Welsh wine bar to showcase how Waitrose continues to offer the widest range of home grown fizz and wine in the market.

Merry Christmas!