Tuesday, 26 August 2008

Elephants and Royalty meet at ZPR...

It’s been a week of yet more festivities at ZPR. Last Thursday morning, Selfridges’ Christmas Shop was unveiled amidst the flash of nearly 50 photographers by none other than The Duchess of York (Sarah Ferguson) accompanied by a herd of life size topiary elephants! The elephants came courtesy of the elephant family, a charity dedicated to helping protect endangered Asian elephants and working with local communities that live near wild herds. As Patron of the elephant family charity, The Duchess was also there to launch Selfridges’ most sought-after ethical Christmas gift for 2008; the elephant family‘s Date an Elephant’ pack.

Another highlight of the week was the opening of Selfridges brand new Toy Shop complete with a 125 carat £43,000 Steiff bear and Paddington Bear – did you know that inspiration for the original Paddington novel came when its creator Michael Bond visited Selfridges on Christmas Eve 1958 and taking pity on a lonely looking bear took him home for his wife? Well you do now!

The nation’s beauty bags were also buzzing last week with the launch of Lancome’s oscillating mascara – a new vibrating mascara which launched exclusively at Selfridges and will change the way us girls apply our mascara forever!

The Superdrug team was busy too with Zaria (our MD) airing Superdrug’s sun tax campaign on Radio 4’s You & Yours programme and the hugely successful Taxi Man launch is still proving to be a hit with the media! Who would think make up for men would be so popular!

Crabtree & Evelyn also launched its A – Z of aromatherapy ‘distillations’ range and the team is now busy planning the next India Hicks event at a suitably stylish venue in London town.

And it’s now less than a month until the fantastic Pinkridges campaign launches at Selfridges with its selection of fabulous pink exclusive product available to buy and designed by some of the world’s leading fashion, beauty and home designers such as Alexander McQueen, Philip Treacy and Elie Tahari. Donations from all items purchased will go directly to Breast Cancer Care. Head down to Selfridges in September to snap up some amazing products!

See you next week!