Tuesday, 27 May 2008

Birthdays, Weddings... and lots of PR of course!

ZPR saw two birthdays last week and it felt like there was cake in the office everyday – so this week we are diet PR!
Kate turned… 21 (again) while Lucy turned 25. The team went out to celebrate on Friday, one drink turned into many…

On the work front:
Superdrug saw many coverage highlights last week including one of its own label brands – Vitamin E recommended on Gok Wan’s How to Look Good Naked. This resulted in a 3000 per cent uplift showing the extraordinary power of PR.
Peacocks were also on TV with some key summer pieces appearing on This Morning – Let’s hope we see the same sales uplift there.

Kate has been working on a glamorous Wonder room story for Selfridges – all of the jewellry from Cannes available from just one place and there were many coos when some lovely jewellry samples came into the office.

Peacocks are looking forward to opening its new store in Liverpool and Lucy landed a great double page spread in The Liverpool Echo to publicize it.

This week Superdrug is launching its summer skin care campaign with the Teenage Cancer Trust fronted by X Factor winner Leona Lewis. We’ve had a double page spread in now Magazine as well as The Daily Express, The Sun, The Star and Metro and the Superdrug Team will be working hard this week to ensure it lands everywhere else.

We’re really excited to be welcoming new member Rachel to the ZPR team today she’ll be working on Woolworths which we start on officially next week and we hope she settles in well. Lastly Hayley is off to get married this weekend, returning in a few weeks as Mrs Mountstevens we’ll be taking her out for a glass of bubbly to wish her well and welcome Rachel to the team….

That’s all for this week!

Thursday, 22 May 2008

Footwear is the story of the hour

It has been a busy week in the world of ZPR with several of our clients getting some great coverage. The biggest story was landed by Kate this week for Selfridges. After spotting Gwyneth in several pairs of very high heels she looked into the sales stats at Selfridges and the results showed that high heels were selling fast. The story landed in not 1 but 7 publications, the highlights being the Independent, the Telegraph and ES magazine. After such positive coverage Kate is looking for a more in depth story.

Helen had a fun end to her week when she picked up the Drapers footwear award for Peacocks in the category best Value Retailer, beating George at Asda and Matalan. So that was a cause for celebration. However there was no time to celebrate too long as she had to get to Cardiff first thing Friday to start looking at the top buys for Autumn/ Winter.

As the weather hotted up the team gathered sales statistics for all clients and got on the phones to sell them in. Do you know that sales of foot care products at Superdrug are up 25%!? Must be all those summer sandals causing blisters.

On a personal front Miranda celebrated her 25th birthday and got engaged all in one week. So the team are out to celebrate tonight! Looking forward to another fun-filled week next week, lets hope the weather is just as nice.