Sunday, 18 January 2009

Well what a hectic start to the year ... Xmas trading statements galore and fantastic news for ZPR clients with Superdrug, Peacocks and Selfridges all posting great Christmas performances and a solid start to the year with their January sales.

We're feeling in the mood to celebrate ... why wouldn't we? Selfridges is celebrating its Centenary year this year ...Open to the World since 1909! So expect some really cool products, events and activity - watch this space because this year the future's not orange it's yellow.

Well actually it's orange and yellow (also two of ZPR's logo colours) as this week we're celebrating winning a project to work with B & Q on the launch of its newest and greenest store in New Malden, Surrey. So it’s about to become even easier to make your home more beautiful and ease your conscience when the store opens early in February this year with 50 per cent less carbon emissions than the average store.

So you see from yellow to orange to green - we're all set for a truly colourful year.

Friday, 9 January 2009

January 9th 2009

2008 proved to be an amazing year for the Peacocks girls who ended the year by smashing the £40 million AVE target by over 1 million to a grand total of £41,105,502!!

To bring us down a few pegs we had to say a very sad goodbye to Helen Croft who has jetted off to sun, sea and camels in Dubai. Of course, us girls at ZPR find any excuse to socialize over some alcoholic refreshments and fine cuisine…in reality, we forewent alcohol for copious amounts of Coca Cola, Green Tea and Indian tapas on Wardour street (it is the month of the detox after all).

We’re now into the first week of January, with Lucy Gillis being appointed as Peacocks’ new account director. An incredible first week with TWO broadcast hits on This Morning and GMTV.

The Superdrug team has also managed to smash its target of £50 million AVE for 2008. This was helped by the immense success of the Superdrug January sale which hit just about every paper, radio station and website in the country.

For those of you who drank far too much over the festive season and are looking to cut down on the booze in the New Year, Selfridges has exclusively introduced a new way to help save on the units without sacrificing the taste of a pint with its new range of beer crisps – a cheaper alternative also at just 99p! We can safely say that no packets have been opened in our office as of yet, but never say never.