Monday, 12 July 2010

Christmas has begun at ZPR

And on one of the hottest days of the year we presented Lakeland’s autumn winter and Christmas collections to over 200 journalists.

From an electric cupcake maker that can whip up a batch of treats in under ten minutes, to a toaster that lights up red when the bread is cooked, the Violin Factory was transformed into an Aladdin’s cave with everything that you’ve ever dreamed of for the kitchen and home. Guests arrived in droves from the moment the doors opened, and with celebrities Kirsty Allsop, Aggie MacKenzie and Mary Berry all paying a visit too, this really was the hottest ticket in town for domestic goddesses (and gods).

Friday, 2 July 2010

It's Christmas!

England are out of the World Cup and Glasto is over so what's to look forward to now? Christmas! July marks the start of Xmas press show mania at ZPR starting next week with kitchenware supremos Lakeland - what will be this year's banana guard or strawberry huller? Well all will be revealed on Thursday as we celebrate Lakeland's passion for product at a stunning venue called the Violin Factory near Waterloo.

Elsewhere on the high street girls are getting giddy for Cheryl Cole's limited edition pink Elnett hairspray can at a Superdrug near you and in the back gardens of Britain families are making the most of the heatwave with paddling pools and trampolines jumping out of B&Q's doors.

At the World's best department store lego jewellery is the latest craze and what else will we be playing with this Autumn Winter? Well you'll just have to wait until all is revealed at the Selfridges PLAY themed press show on 22 July.

And talking of play - will we be celebrating Murray Mania today?