Monday, 18 July 2011

Sky high with Superdrug

On Friday 15th July, Superdrug took events to another level, quite literally. To celebrate the launch of Superdrug’s new own brand false lashes we took false lash lovers up 443ft high as we held an event on the London Eye.

A very first for the London Eye, we created our very own Lash bar in our very own pod overlooking the sights of London. We held the event for the best beauty bloggers around and managed to apply 47 sets of lashes in two and half hours. The social media world became a lash frenzy as bloggers tweeted they were sky high having their new false lashes applied. One of the bloggers loves the new range so much she had arrived wearing her #30 lashes.

The event was captured by our resident videographer Ted Beagles, our token man in flight and all we were missing were the G&T’s and a boogie box to really get the Friday night underway.

All of the girls left the pod fully lashed up and ready to hit the town. All in all a great success! Look out for Superdrug's lashes in store now and on special offer until 2nd August.