Friday, 31 July 2015

Happy Birthday Beauty Studio by Superdrug

Last night we attended the first birthday of the Beauty Studio by Superdrug in Cardiff, and to mark the occasion the store hosted an exclusive #PamperParty with 10% off everything and triple points plus champagne, cupcakes and canapés whilst you shopped!

The store was buzzing as customers were treated to free beauty services and the latest products in beauty.  Since opening the store has shaped over 20,450 eyebrows with the Emma Watson brow as the most requested shape.  Nail technicians have painted 2,316 manicures with the best- selling colour option Revlon One Perfect Coral, and 23,125 lipsticks have been sold with L’Oréal Collection Exclusive Red the top selling colour for pouts!

The hair salon has also proved popular with the most favoured style requested being the big hair blowout inspired by the likes of Khloe Kardashian and a more subtle version inspired by Kate Middleton.  

Happy birthday to you Beauty Studio! x

Monday, 6 July 2015

Ola Jordan dressed to impress for Royal Ascot

We had the pleasure of attending Royal Ascot this year with strictly dancer Ola Jordan for a stunt with Coral to raise money for charity. 

Lovely Ola appeared at the Ascot main gate wearing an eye catching dress made from jockey silks by designer Ben de Lisi. 

The dress will be auctioned off this Autumn to raise money for the injured jockey fund and Coral also donated a pound for every retweet of the injured jockey fund’s picture of Ola in the dress, which was retweeted an impressive 1,500 times. 

Following the photo call we then had the honour of spending the rest of the day in the Coral box with Ola and the team enjoying the races and even winning a few bets ourselves. 

Extensive online coverage was achieved for the stunt including the Mail Online, Express Online and Reveal Online to name a few as well as the image making it into the Daily Mirror. 


From Paris to Superdrug!

When Superdrug’s Liverpool store welcomed the global TV star and heiress Paris Hilton, the paparazzi flashbulbs followed as her army of excited fans headed to store for the ‘chance of a lifetime’ to meet the socialite. 

Signing bottles of her new fragrance, Paris Hilton Limited Anniversary Edition, the mega star greeted and entertained fans both inside and out with a dazzling display. Posing up a storm in front of the store in a white crop top and matching skirt, Paris performed for photographers and took selfies with her dedicated fans.  Inside the ambience was set with a Paris musical playlist featuring her very own pop songs, whilst she signed autographs to promote her sparkling signature scent.  In the words of Paris ‘That’s hot’!