Wednesday, 28 June 2017

JD Williams SS17 celebrity activity and shoots

 The fashion team have been busy over the last few months working on a number of fabulous celebrity shoots for the JD Williams Spring Summer collection.

First up, we shot Esther Rantzen, Angie Best and Lorraine Kelly for some fundraising activity for JD Williams and their charity partner The Silver Line. The Silver Line is a free charity helpline set up by Esther Rantzen, to help combat loneliness and depression amongst elderly people. All 3 ladies modelled their favourite pieces from the SS17 collection, with 30% of their sales going to the charity helpline. The images landed alongside interviews with the ladies in a host of titles including, the Telegraph, S Mag, Hello! magazine and the Mirror online.

 Next up, was  Emma Forbes who was shot in the  JD Williams high summer collection by celebrity photographer and Britain’s next top model judge Nicky Johnston. The images landed on the cover of YOU magazine in June alongside an exclusive interview, where Emma shared her bikini body secrets and her approach to style in her fifties. Nick Tree also shot a beautiful behind the scenes film and short interview with Emma, which landed alongside campaign images on the Mail Online.

Lastly, we shot the gorgeous Lisa Snowdon who modelled the new JD Williams swimwear collection. The team flew out to Villa Monte in Portugal where Lisa was shot by celebrity photographer Nicky Johnston. The images landed in the Daily Mail, where Lisa shared her secrets on bikini body confidence in her forties.

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