Thursday, 15 June 2017

Afternoon Tea with Orla Kiely and Halfords at Claridge’s

On 7th June the Halfords team hosted Orla Kiely and 40 journalists and bloggers at the launch of the second Olive and Orange by Orla Kiely collection at Claridge’s. An afternoon tea event that showcased the 32-piece exclusive collection, the event provided a sneak preview of the range, as well as interview opportunities and a chance to enjoy afternoon tea with Orla and her team.
With the advent of the summer season, and rising popularity of staycations, the journalists were introduced to the collection, which features three new graphic prints in Orla’s signature style.
The collection, which spans camping, cycling and motoring, was displayed, with hero products including the Dutch-style hybrid bike with a beautiful duck egg print across the chain and mudguards, bold and stylish cycle accessories including water bottles, bike bells and bike baskets, and products to brighten up the campsite, including a striking gazebo, new two-person tent, sleeping bags and festival chairs.
On a sunny day in London, journalists from the likes of Good Housekeeping, Evening Standard, Financial Times, YOU magazine and the Press Association sipped their Earl Grey – or glass of bubbly – and enjoyed a traditional afternoon tea, while checking out the collection, with a particular buzz around the folding bike and cycling accessories, as well as the picnic and camping accessories ahead of a glorious weekend.
All spoke with Orla, who spoke of her inspirations, creative process and her favourite pieces, as well as her hopes to enjoy her own staycations this year.
At the end of a beautiful afternoon, each guest was given a goody bag of products from the new collection, and full information on the range and the wider Halfords summer offering, some promising to visit to gear up for their own summer holidays.

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