On 7th
June the Halfords team hosted Orla Kiely and 40 journalists and bloggers at the
launch of the second Olive and Orange by Orla Kiely collection at Claridge’s.
An afternoon tea event that showcased the 32-piece exclusive collection, the
event provided a sneak preview of the range, as well as interview opportunities
and a chance to enjoy afternoon tea with Orla and her team.
With the
advent of the summer season, and rising popularity of staycations, the
journalists were introduced to the collection, which features three new graphic
prints in Orla’s signature style.
The
collection, which spans camping, cycling and motoring, was displayed, with hero
products including the Dutch-style hybrid bike with a beautiful duck egg print
across the chain and mudguards, bold and stylish cycle accessories including
water bottles, bike bells and bike baskets, and products to brighten up the
campsite, including a striking gazebo, new two-person tent, sleeping bags and
festival chairs.
On a sunny day
in London, journalists from the likes of Good Housekeeping, Evening Standard,
Financial Times, YOU magazine and the Press Association sipped their Earl Grey
– or glass of bubbly – and enjoyed a traditional afternoon tea, while checking
out the collection, with a particular buzz around the folding bike and cycling
accessories, as well as the picnic and camping accessories ahead of a glorious
weekend.
All spoke with
Orla, who spoke of her inspirations, creative process and her favourite pieces,
as well as her hopes to enjoy her own staycations this year.
At the end of
a beautiful afternoon, each guest was given a goody bag of products from the
new collection, and full information on the range and the wider Halfords summer
offering, some promising to visit to gear up for their own summer holidays.
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