Friday, 1 September 2017

Hobbycraft Press Show

On the 4th and 5th July, the Hobbycraft team hosted the Hobbycraft Autumn Winter Press show at Drink, Shop, Do in Kings Cross.

We showcased hero products for Halloween and Christmas to over 120 journalists in two separate events; one evening event for bloggers with canapes and cocktails (of course) and a full day event for press.

From fillable bauble decorating and slime making (yes, that is a thing), to candle making and pyrography, attendees could get stuck into crafting if they were a beginner or an expert. The event kicked off with a Halloween showcase with scary decorations and baking accessories, including spider doughnuts and day of the dead cakes.

The main room was set up in stories, showing the media the key themes for Christmas – bright, metallic and scandi dominated. Each section was set up with a selection of makes across key categories.

We also had a craft workshop with guests able to make candles, a range of pyrography and bauble decorating.

The key purpose of the event was to launch the Hobbycraft Christmas workshop, ensuring attendees think of Hobbycraft as the go-to retailer for a handmade Christmas, and was thoroughly enjoyed by all.

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