Thursday, 22 September 2016

I'll Eat My Coral Hat!

Royal Ascot attracts some of the world’s finest racehorses along with racing’s most stylish fans and some of those fans include The Queen and members of the Royal Family.

Throughout the five days of this spectacle of fashion and style the press feature galleries of sartorial elegance often led by The Queen and the colours of Her Majesty’s outfits, in particular her hat.  The Queen’s hat also happens to be one of the most popular bets that our client Coral takes during Royal Ascot.

In addition to this, 2016 has been a special year for Her Majesty and our client Coral as they both celebrate their 90th birthdays.  To commemorate these big occasions and to elbow our way into some column inches too – we produced a hat made of cake and organised a photocall on day one of Ascot to show it off.

We put two bakers together – Fiona Cairns, the royal baker famed for making Kate and William’s wedding cake and Carly Baker (yes her real name), Coral’s gorgeous ambassador.

Fiona and her team of expert bakers and cake stylists created their stunning masterpiece over four days – two tiers of soft victoria sponge filled with sticky raspberry jam and smooth vanilla butter cream and then covered in Coral icing and topped with intricate handmade flowers.

On the morning of June 14, day one of Ascot, Carly modeled the cake hat in front of a bevvy of national press photographers.  The cake was heavy but she carried it off with aplomb!

We thought that the cake and Carly looked beautiful as did the national press as the story appeared on p11 of the Evening Standard, The Express, The Mirror, The Telegraph, Mail online and PA to name a few.

It was a busy few hours – by the afternoon we had earned our tea and cake!

July 2016