Friday, 19 September 2008

It’s a male cover up with Touche Éclat, Selfridges beauty gets stung with Snake Venom cream coverage and Superdrug stays savvy in Vogue!

The ZPR girls have been keeping themselves busy this week.

Our crazy story on Planet Skincare’s anti-wrinkle snake venom cream caused a stir last week with blanket coverage across the globe – highlights being a dps in Daily Mail, interview on the BBC Radio’s Chris Evans show with Selfridges’ beauty buyer, GMTV’s Lust List, as well as features in The Evening Standard and the London Paper. News travelled globally - reaching as far as Malaysia, Japan, India and Romania. Just as our snake venom story hit the headlines, within hours the Selfridges buyers were reporting that our coverage had created an in-store frenzy with product flying out of the shop floor. All stock sold out within days and emergency repeat orders were shipped in to cope with the demand.

Don’t worry boys, we didn’t forget about you. YSL launched their iconic Touche Éclat for Men exclusively at Selfridges and ZPR kicked off the campaign with an international bang. We reeled in make up wearing Stuart from Big Brother for the launch and landed coverage in every key national newspaper including features in The Times, Metro and the Independent as well as Sky News who plastered our pics of Stu on their screens across key sites in London seen by 3 million people.

Continuing on the beauty front Superdrug took over the Vogue beauty pages in the latest issue with their ‘new savvy approach’ as quoted by the beauty editor. Positive words continue in the Daily Mail with a glowing 10/10 report for the Vitamin E cream, and so they should as Superdrug have been doing some positive things of their own with their fantastic Teenage Cancer Trust campaign which over the summer has raised a staggering £325k to date.

The Pinkridges coverage continues to flow with a dps in the Evening Standard on Sadie Frost’s auction, followed through with coverage in the Guardian and The London Lite as Sadie offers up a pair of Kate Moss’ shoes; signed, sealed and available to buy as part of the Pinkridges campaign!

Watch out for next weeks update as we glam it up with the fashionistas at Peacocks’ xmas show, offering our lovely media ladies a pamper session amongst this seasons glam party outfits. And then over to Woolworths for their marathon xmas event where you might just walk away with one of UK’s first copies of Sex and the City - you heard it hear first!

In pure Z PR style we close the week with some deep breaths in and out and 6 sun salutations later we are ready for the weekend….until next time dear friends of Z PR have a great week ahead.