The Sound of Superdrug

This week Girls Aloud star Nicola Roberts visited Superdrug’s Westfield White City store. Looking fabulous in DKNY, the glamorous singer was there in her role as ambassador for Lil Lets, launching a competition exclusive to Superdrug. Budding singers can win afternoon tea with the star, plus practice their spotlight stealing vocals with a recording studio session for themselves and three friends.

Fans waited patiently outside the store for Nicola’s arrival, who after meeting the store team spent time chatting with her aficionados, signing autographs and posing with them for selfies. Before they left fans were given goody bags packed with Superdrug own brand and Lil Lets goodies before they left the store, a small reminder of their day meeting their idol.

Nicola’s visit was the latest in a series of starry store events, as Superdrug continues to champion celebrity brands and partnerships. Next week sees blogging sensations PixiWoo visiting stores in London and Cardiff, look out for more exciting celebrity tie-ins in the coming months.

Want the chance to win tea with Nicola yourself? Head to www.superdrug.com/competitions

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