Gear up – the Summer of Cycling is here!
ZPR ensured
that the Summer of Cycling went off with a bang by hosting the first ever
Halfords lifestyle press event for cycling, lifestyle, women’s and men’s press.
A retro
themed event was held at the Galleria in the Royal Opera Arcade on Pall
Mall. The look and feel mirrored one of those trendy bike cafes you often
see Shoreditch-way. Quirky touches were added with a retro ice-cream trike and
coffee cart providing endless, tasty refreshments for journos whilst they
perused new season bike, accessory and wearable fitness launches.
58
journalists turned up to the event – many with their bikes, keen to benefit
from the all-day bike clinic run by the Halfords We Repair team, offering them
a free bike service and maintenance on-site. Whilst journos tucked into
caramel icecream, pear sorbet, lattes and cappuccinos, as they lapped up the
new collections, their much-loved bikes were being given lots of TLC!
The
highlight for many was seeing the queen of the velodrome and nation’s
sweetheart, Victoria Pendleton, and the talented and much-admired Chris
Boardman. They chatted to a number of journalists in the retro café area
and we even had a surprise visit from Good Morning Britain who were keen to get
Victoria’s tips for children on cycling safely.
Halfords
even launched an in-depth report on cycling safely at the event, highlighting
the nation’s views on the much debated topic as well as revealing parents’ and
Londoners’ opinions on cycle safety.
So you can
see, there’s been lots going for the team this month. It’s been such a
whirlwind of activity, with only a few weeks to pull off a huge event, that I’m
sure we’ll all be dreaming of bikes, pedals, helmets, chains and saddles for
many weeks to come!
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