Monday 8 February 2010

ZPR Spring into Action

A storming success for the beauty team, with 130 journalists tottering their way down to the Haymarket Hotel for Superdrug’s spring/summer 2010 press launch. The Shooting Gallery was filled with Superdrug’s latest beauty, fashion and healthcare products and journalists sat back, relaxed and enjoyed pamper sessions from manicurists, hair experts and make-up artists including Ruby and Millie.

Last week B&Q celebrated Apprentice week. The scheme (in association with the National Apprenticeship Service), provides 130 employees with many new talents and skills. People of all ages are welcomed into the scheme, from 18 year old Adam Wilson from Chesterfield to Terry Robinson, who at the ripe age of 70 years old isn’t ready to hang up his orange apron just yet!

The Waitrose Menu From event at the John Lewis Bistro cooked up a storm. The chefs, Pierre Koffmann, Bryn Williams and Antony Demetre, served a mouthwatering banquet to food journalists including Goat’s Cheese and Beetroot Tart, Scallops with Black Pudding, Shepherd’s Pie (my favourite), Beef Bourgignon, and Braised Oxtail. The event proved Menu From is changing the face of ready made meals—the food was delicious, no one would ever know it wasn’t home made.

Over at Selfridges, ladies are saying “if you’ve got it flaunt it”, as the underwear as outerwear trend reaches new heights. Sheer bodies from top designers including Stella McCartney and Damaris have been flying off the shelves, leading to a soar in sales of nipple covers for women who want to sport the trend but hide the essentials.

Further north at Selfridges’ Trafford Centre, women flocked to catch a glimpse of the man of the moment, Peter Andre. He made a special appearance at the store to sign bottles of his new fragrance, Unconditional. Peter told of his excitement about launching his perfume for the sexy and sophisticated woman, a definite must-have. With over 200 customers attending the event, Peter Andre proved a favourite of the nation, and Selfridges!

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