Ola Jordan dressed to impress for Royal Ascot

We had the pleasure of attending Royal Ascot this year with strictly dancer Ola Jordan for a stunt with Coral to raise money for charity. 

Lovely Ola appeared at the Ascot main gate wearing an eye catching dress made from jockey silks by designer Ben de Lisi. 

The dress will be auctioned off this Autumn to raise money for the injured jockey fund and Coral also donated a pound for every retweet of the injured jockey fund’s picture of Ola in the dress, which was retweeted an impressive 1,500 times. 

Following the photo call we then had the honour of spending the rest of the day in the Coral box with Ola and the team enjoying the races and even winning a few bets ourselves. 

Extensive online coverage was achieved for the stunt including the Mail Online, Express Online and Reveal Online to name a few as well as the image making it into the Daily Mirror. 

 

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Sea by Melissa Odabash Swimwear Pamper Morning

Last week we had the pleasure of launching the new Sea by Melissa Odabash swimwear collection for JD Williams at an intimate pamper breakfast held at the Cowshed spa, Soho.

 

 

 

Melissa Odabash presented her new SS15 collection to key fashion press from Red, The Daily Mail, Look, The Daily Express, Good Housekeeping, Drapers and Stylist whilst they indulged in manicures, pedicures and massages.

 

 

 

A delicious summery breakfast of avocado toast, yogurt & granola and healthy fresh juices were served whilst Melissa talked through her inspiration behind the collection of swimsuits, bikinis and beach cover-ups in a palette of tonal browns, navy blues and this season’s must-have leopard print, all designed to flatter the mature figure.

 

 

 

Press were also treated to a personalised goody bag which included a sarong in the collection’s hero print, Cowshed products and even bikini biscuits inspired by the collection.

 

 

The full collection is now available online in sizes 12-32 at: http://www.jdwilliams.co.uk/shop/melissa-odabash/swimwear/1/_/N-1ytrb26Z1ytvwxi/products/show.action?cm_sp=JDW-Swimwear-_-Brands-_-SeabyMelissaOdabash

 

 

 

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