We had the pleasure of attending Royal Ascot this
year with strictly dancer Ola Jordan for a stunt with Coral to raise money for
charity.
Lovely Ola appeared at the Ascot main gate wearing
an eye catching dress made from jockey silks by designer Ben de Lisi.
The dress will be auctioned off this Autumn to
raise money for the injured jockey fund and Coral also donated a pound for
every retweet of the injured jockey fund’s picture of Ola in the dress, which was
retweeted an impressive 1,500 times.
Following the photo call we then had the honour of
spending the rest of the day in the Coral box with Ola and the team enjoying
the races and even winning a few bets ourselves.
Extensive online coverage was achieved for the
stunt including the Mail Online, Express Online and Reveal Online to name a few
as well as the image making it into the Daily Mirror.
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