Last week we had the pleasure of launching the new Sea
by Melissa Odabash swimwear collection for JD Williams at an intimate pamper
breakfast held at the Cowshed spa, Soho.
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Melissa Odabash presented her new SS15 collection
to key fashion press from Red, The Daily Mail, Look, The Daily Express, Good
Housekeeping, Drapers and Stylist whilst they indulged in manicures, pedicures
and massages.
A delicious summery breakfast of avocado toast,
yogurt & granola and healthy fresh juices were served whilst Melissa talked
through her inspiration behind the collection of swimsuits, bikinis and beach
cover-ups in a palette of tonal browns, navy blues and this season’s must-have leopard
print, all designed to flatter the mature figure.
Press were also treated to a personalised goody bag
which included a sarong in the collection’s hero print, Cowshed products and
even bikini biscuits inspired by the collection.
The full
collection is now available online in sizes 12-32 at: http://www.jdwilliams.co.uk/shop/melissa-odabash/swimwear/1/_/N-1ytrb26Z1ytvwxi/products/show.action?cm_sp=JDW-Swimwear-_-Brands-_-SeabyMelissaOdabash
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