Last week saw the ZPR girls celebrate with the lovely Joanna Page at the launch of her starring role in Superdrug’s new TV campaign, ‘Take another Look’.



The stunning Institute of Contemporary Arts hosted our soirée and with the champagne flowing the evening kicked off in style with the screening of the new ad introduced by Joanna herself. Recreating that familiar ‘not looking your best’ morning feeling, Joanna proves that a quick once over with some delicious Superdrug products is all you need to go from sleepy to sexy in record time… the ZPR office has taken note and is now well stocked with morning pick me ups!



Meanwhile the TV campaign has now gone live so make sure you keep an eye on the ad breaks to catch a glimpse of Joanna flying the flag for natural beauties everywhere!



http://www.youtube.com/watch?v=oV3D47aUG4M

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ZPR Girls go from sex to style...

Last week the ZPR girls went from sex to style. The week started with the exclusive launch of JLS condoms at Superdrug, with hunky Aston taking a whopping 50 per cent lead on sales. This week's bets are on for Marvin to race to the top of the condom charts – we’ll keep you posted .

Turning to the world of style, we're celebrating another sell out collection for Pearl Lowe, this time her coveted vintage inspired black dress with cream lace collar (as seen on the front rows of New York and London ready to wear) which sold out within an hour of going live on Peacocks' website. Daisy wore Pearl's purple dress last night to the premier of Rhyss Ifan's latest flick 'Mr Nice' and already seen a surge in sales this morning. The Lowe's are definitely on an all time high!

Last week our DIY experts swapped their overalls and boots for their LBD’S and Louboutins as they headed down to fashion week for B&Q 's debut with their forest friendly sheds and exotic plants posing on the catwalks of the Antipodium show. Who needs Dolce and Gabbana when you’ve got B&Q?

Meanwhile we’ve been stocking up on our favourite yummy food at Waitrose who is now price matching over 1,000 branded products. We all know where we'll be getting our baked beans from....

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Green Pigs, Peacocks and Newsnight!

This week the ZPR girls from Cardiff to Glasgow have been out there landing national TV coverage. B&Q's Green Pig and its eco installations at HRH's a Garden Party to Make a Difference has landed on national TV every day. Some of you may even have been lucky enough to have spotted the Green Pig out on tour in London yesterday or have received a limited edition green pig biscuit. B&Q's expert older workers were also absolute stars this week on a BBC Newsnight special on the death of the retirement age - the older colleagues were an inspiration to us all!

Peacocks' latest fashion must-haves are centre stage on ITV's This Morning today. And Waitrose's waste not want want survey and new innovative meat packaging sets new boundaries in helping us all to improve our waste credentials.

Meanwhile Superdrug's miracle apple skin care serum fans continue to grow at a rate of one being sold every 10 seconds unlike our wrinkles which are being kept well at bay by an apple a day!

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Z-PR Girls @ Vintage Festival

The Z-PR girls donned their best Vintage inspired outfits earlier this month and headed to the sticks for a spot of fashion and eco friendly wood…



Amongst the Roller Disco and 80s inspired Warehouse stood the B&Q and Greenpeace Skateramp which is made from 100% sustainable wood from B&Q. There to launch B&Q’s new Forest Friendly campaign which encourages people to choose responsibly sourced wood, the ramp was an instant hit with skating enthusiasts and beginners testing out their skills.



On hand to officially open the ramp for the festival goers was none other than legendary DJ and graffiti artist Goldie who stole the show by rendering a skateboard live. With his spray paints spraying and the music blaring, he created a masterpiece that is now on eBay for fans to get their hands on, with all the proceeds going to Greenpeace.



Sunday at Goodwood saw mother and daughter designer duo, Pearl and Daisy Lowe launch Pearl’s Autumn 2010 collection for Peacocks. The designers took a nostalgic journey through the past two decades, presenting their favourite designs to an exclusive soundtrack of the music that has most inspired them including David Bowie, Elliott Smith and Kate Bush. Daisy lead models down the catwalk showcasing Pearl’s vintage inspired autumn collection and the finale was a true family affair when Pearl stepped out in the black silk wedding dress she wore when she married Danny Goffey, and Daisy and Pearl’s four year old daughter Betty showcased their black lace bridesmaid dresses. The show was watched by Pearl’s family, and Daisy’s boyfriend Matt Smith.”



Log on here to see Goldie in action - http://www.youtube.com/watch?v=PY_353oWYuU

Pearl and Daisy Lowe @ Goodwood http://www.youtube.com/watch?v=lv57nmalLvw

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From gorgeous new ranges to golden oldies….

Our whirlwind month of Christmas press shows has now come to an end, and we went out with a bang with B&Q’s event at Sketch last week. Perhaps the most ambitious press show yet; we had a fully assembled kitchen, a column of light from over 100 new lamps and pendants strung up to the ceiling, a fully stocked Eco Shop, the hottest new tool range from JCB, and a futuristic home automation set from Siemens as well as a dedicated Christmas grotto of trees, decorations and a faux snow carpet. If that wasn’t enough we were also joined by interior designers Sophie Conran and Laurence Llewelyn-Bowen who mingled with the media and gave interviews about their new ranges and trends for the new season.

Not one to sit back on our laurels, we then went straight into a day of pitching B&Q’s older workforce to the local and national press on Thursday, as we jumped on the Government’s news that the compulsory retirement age will be scrapped, with live broadcasts from Sky News at one store, and lots of local radio interviews across the country. All in a week’s work for us ZPR Girls…

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Christmas has begun at ZPR

And on one of the hottest days of the year we presented Lakeland’s autumn winter and Christmas collections to over 200 journalists.

From an electric cupcake maker that can whip up a batch of treats in under ten minutes, to a toaster that lights up red when the bread is cooked, the Violin Factory was transformed into an Aladdin’s cave with everything that you’ve ever dreamed of for the kitchen and home. Guests arrived in droves from the moment the doors opened, and with celebrities Kirsty Allsop, Aggie MacKenzie and Mary Berry all paying a visit too, this really was the hottest ticket in town for domestic goddesses (and gods).

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It's Christmas!

England are out of the World Cup and Glasto is over so what's to look forward to now? Christmas! July marks the start of Xmas press show mania at ZPR starting next week with kitchenware supremos Lakeland - what will be this year's banana guard or strawberry huller? Well all will be revealed on Thursday as we celebrate Lakeland's passion for product at a stunning venue called the Violin Factory near Waterloo.

Elsewhere on the high street girls are getting giddy for Cheryl Cole's limited edition pink Elnett hairspray can at a Superdrug near you and in the back gardens of Britain families are making the most of the heatwave with paddling pools and trampolines jumping out of B&Q's doors.

At the World's best department store lego jewellery is the latest craze and what else will we be playing with this Autumn Winter? Well you'll just have to wait until all is revealed at the Selfridges PLAY themed press show on 22 July.

And talking of play - will we be celebrating Murray Mania today?

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COME ON ENGLAND!

In between securing world class coverage, ZPR girls are slapping on fake tan and clipping on hair extensions (well Lucy is anyway), ahead of the ZPR world cup party tomorrow at St Barnabas House. With any luck/miracle, we'll be toasting England's (albeit first) victory over cocktails and scrumptious canapés.

Top of tomorrow's world cup party guest list will be B&Q's famous £12 England gnome, adored by celebrities including Elton John and Jonathan Ross and currently challenging media space with Becks and Rooney.

Forget traditional orange segments, half time fodder for Londoners watching tomorrow's match has to be Waitrose's world cup England sandwich. Blighty's most patriotic sarnie costs £3.95, is hand made in Waitrose's Clerkenwell store, and boasts eleven English delicacies including beef, ham, chicken, chutney, rocket and spinach.

Outside of the world of football, Superdrug is ensuring it's a safe summer for Brits, launching the UK's first flat pricing policy on all sun care. This massive new investment is across all factors, formulations and all brands and will cut prices on some products by up to almost £6. Customers can finally reap the benefits of not being penalised for choosing higher, safer, skin protection. Here's to a sun smart summer!

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