Our whirlwind month of Christmas press shows has now come to an end, and we went out with a bang with B&Q’s event at Sketch last week. Perhaps the most ambitious press show yet; we had a fully assembled kitchen, a column of light from over 100 new lamps and pendants strung up to the ceiling, a fully stocked Eco Shop, the hottest new tool range from JCB, and a futuristic home automation set from Siemens as well as a dedicated Christmas grotto of trees, decorations and a faux snow carpet. If that wasn’t enough we were also joined by interior designers Sophie Conran and Laurence Llewelyn-Bowen who mingled with the media and gave interviews about their new ranges and trends for the new season.
Not one to sit back on our laurels, we then went straight into a day of pitching B&Q’s older workforce to the local and national press on Thursday, as we jumped on the Government’s news that the compulsory retirement age will be scrapped, with live broadcasts from Sky News at one store, and lots of local radio interviews across the country. All in a week’s work for us ZPR Girls…
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