We have the X Factor

Twas the night before Christmas and all through the house, not a creature was stirring, not even a mouse…but the team at ZPR was still hard at work getting amazing coverage for their clients in festive features aplenty!

Phew, what a week it’s been. Christmas is truly open for business with the papers bursting with silly season stories and Christmas gift guides. Here at ZPR we’re really getting in the swing of things, our tasteful tree is up and we’re gearing up for our Christmas office party on Friday…

But before we head out to Cow Shed for our pampering session we must update everyone on what has been another amazing week. As the Jewel in the crown, B&Q’s presence in Kingfisher’s quarter three results last week were outstanding with so many of our key products and messages included on top of the financial performance. Leopard print wallpaper, lime green kitchens, real Christmas trees, Showroom Academy and the scary Mother-In-Law effect all caught the imaginations of the business editors.

Jackie had a great time at London Television Centre on Saturday where she and the team from B&Q decorated the GMTV studios with eight full size trees and baubles to match. The Deck the Halls range certainly lives up to its name!

The Selfridges team is tuning up this afternoon as they count down the hours before they join X Factor semi finalist Danyl Johnson tonight as he performs live at the Selfridges Christmas sing-along in aid of Mothers4Children

Danyl will be singing a selection of well known Christmas carols to help raise donations for Mothers4Children, Selfridges’ dedicated Christmas charity for 2009. Mothers4Children’s ambassadors including Yasmin Le Bon, Louise Redknapp and Lisa B will also be present.

Chestnuts roasting on an open fire, Jack Frost nipping on your nose, Yuletide carols being sung by Danyl Johnson and folks dressed up in their best designer gear! Bring on Christmas on Oxford Street!

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From Soho to Shanghai

The calendar turns its page to December 1st and bang, Christmas is upon us. The papers are laden with fabulous festive gifts featuring all our clients, Lucy’s humming Wham’s Last Christmas, and we’ve just about got enough money left over from last week’s death by credit at the hands of Selfridges’ Christmas Comes Early.

Selfridges’ grotto opened last week to record bookings (over 40,000) for kids (and the young at heart) to board Santa’s Express, ride through a magical winter wonderland filled with incredibly cute penguins and polar bears, before arriving at Santa’s station and being granted the opportunity to ask for an updated version of last year’s Super Mario Cart (or in my case, a Givenchy bag).

Over in the adult-only world - we added a touch of spice to the media, spreading the word that corset sales were 70 per cent up at Selfridges and Bordelle’s £900 feather corset completely selling out. News spread like wild fire (helped along by images of a six foot blonde parading the £900 corset) and materialized in blanket coverage in print, broadcast and online

Jenny and Zaria landed home safely from their press trip to Shanghai, which celebrated the opening of Superdrug’s parent company, A S Watson's 500th store opening in China. Journalists were treated to an insight into the differences between beauty retailing in the East and West, in between an entertainment schedule including twelve course Chinese banquets, visits to the fabulous sightseeing spots, boat trips, street markets and lots lots more. Zaria ran up a £500 bill in the hotel’s Vue Bar on the 33rd floor on a cocktail of internet roaming fees, (as she tried to keep abreast of ZPR news from an eight hour time difference).

Now over to this week and the launch of the UK’s first Christmas tree drive through at Selfridges. That’ll be a Christmas tree and a side of fries please – oh go on then, I’ll have a dollop of ketchup since you’re asking.

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WE CELEBRATE A VERY SPECIAL BIRTHDAY

The Superdrug team gave beauty journalists what every girl wants last week - a two hour shopping spree in the Westfield store where they had the chance to pick up their favourite beauty and fragrance buys, as well as preview new product launches and stop for a manicure at their leisure - we know how to treat them!

Well we can safely say that the Pearl Lowe for Peacocks range has been a massive success with the dresses selling like hotcakes, and the luscious red dress worn by both Daisy Lowe and Natalie Imbruglia sold out within 30 minutes of going online....get in there quick ladies!

The B&Q team have had a celebratory week as they sung Happy Birthday to the legendary oldest worker of B&Q, Sid celebrating his 95th Birthday. It was a great day for Sid as he got chauffered to work in a Rolls Royce, where the CEO met him and presented him with theatre vouchers, a giant cake and best of all THE ONE AND ONLY golden apron especially designed to mark his 95th birthday. HAPPY BIRTHDAY SID!

Finally us ladies were kept busy this week as four strapping England Rugby players were down at Selfridges on Wednesday evening launching their 2010 Rugby’s Finest calendar – the semi-clad lads got the girls (and some of the boys!) swooning…with sales of the calendar going through the roof!

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A week of Celebrities!

Its been a busy few weeks as usual at ZPR, not only have we been gearing up to Christmas and all the gift guides but we have been rubbing shoulders with celebs and politicians including Elizabeth Hurley, Pearl Lowe, and George Osborne!

Peacocks had its Pearl Lowe press launch this week at Sketch which was THE event to be seen at, with paparazzi outside and guests attending the Durex anniversary party claiming to be on our list, it was very much a coveted party. The models looked fabulous in the Pearl Lowe for Peacocks dresses, and Daisy Lowe, Rhys Ifans and Danny Goffey were there supporting Pearl, ensuring there was never a dull moment...

Next on the celebrity list was Liz Hurley making a personal appearance in Selfridges for the Estee Laudee breast cancer appeal. She looked stunning and was really open and friendly to the huge crowds who had gathered to see her. She talked about how important the appeal was to her and then posed for the ever increasingly rowdy photographers!

Katie made us all laugh when she sent round images from the photo-call she had organized at Superdrug. Going with the strap line 'men on the lash' a rather good looking male model arrived wearing eyelashes and goth make-up strutted his stuff on High Street Kensington, proving men in make-up is something us ladies must come to terms with!

Last Friday George Osbourne, Shadow Chancellor, visited our B&Q Bradford store, much to the curiosity of the local customers! He was there not only to meet staff but to chat about B&Q's fantastic training and education programmes plus hear about its plans to help customers green up their homes and the campaign to get VAT cut on green goods.

Stepping away from the bright lights of celebrity life and into the wholesome land of DIY, B&Q is also busy educating kids of Britain with their 'Job Done' scheme. They are taking DIY back to schools to help educate kids who have very little DIY skills with their especially designed curriculum.

And finally........ we would like to say a huge good luck and farewell to Hayley who is about to go into labour any minute!! And welcome Amanda who is stepping into Hayleys lovely footsteps!

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What with the return of Avocado bathroom suites and mens' tights you might feel that as we get into the final quarter of the year we've lost the plot but no these are serious new trends to embrace!

Along with 'Watch with Granny' - the news that skills from wiring a plug to changing a tyre and fixing a leaking tap have skipped a generation according to B&Q's survey on how we're turning to our Grandparents to learn skills - very poignant given today is Grandparents Day.

We're feeling all Christmasy now that we're in to October and the Telegraph news desk have agreed with a heavy heart that we can finally start talking Christmas highlighting half Xmas trees as a new trend and Selfridges Christmas Grotto has started taking bookings - but hurry there are hardly any slots left.

Meanwhile - sales of Champagne at Selfridges and jam jars at Lakeland are on the increase - are the two linked - champagne and strawberrry jam or are we just all getting pickled!?

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What's at the bottom of your garden?

Is it a pig arc or a washing line? We've been driving the sustainability agenda this month with the news that more and more people are searching for the Good Life and thinking about taking the GYO agenda a step further by keeping pigs in their back gardens. There's also news that the single biggest one thing that you could do to green up your life is to use your washing line and ditch your tumble drier.

Elsewhere the 21st century pressure cooker means that thanks to Lakeland we can now all follow in the footsteps of our mothers without being terrified of exploding pressure cookers.

And we'll also be following in our mother's footsteps as we step up the eighties glamour stakes as the new FAME film is set to hit our screens next month and we're all going a bit DYNASTY with big hair and shoulder pads.

What's a girl to do to keep up - Crystal Carrington style hair and shoulder pads whilst mucking out the chicken and pigs - now that's 21st Century pressure!

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All things bright and beautyful

The beauty team did not disappoint last week with two Christmas press shows that smashed previous targets and an A list appearance at Selfridges.

Firstly Superdrug heralded a beautiful festive season with a beauty and gift focused Christmas press show at Soho Hotel. Over 160 journalists came along to see the ranges, have their nails painted by the nail art team, their make-up done by one of the experts on hand, speak to a nurse about winter health, or have their fortune told… or them all! We also launched Superdrug’s new Bag 4 Life which is in store in October so watch out for beauty media around town toting their preview pink and black bags.

Next at L’Occitane we launched Christmas in true Provencal style with macaroons and Mediterranean scents. With the air filled with delicious almond fragrance over 120 journalists entered the Christmas haven and cooed at the gourmand beauty offer as mouth watering scents of Cherry, Almond, Rose and Vanilla took centre stage. Our fragrance questionnaire to find your perfume personality was a big hit with beauty editors who were keen to choose ‘Audrey Tautou’ to play them in a film about their life.

Oxford Street came to a stand still as Scarlett Johansson made an appearance at Selfridges for Dolce Gabbana The Make Up. ‘’Im slightly overwhelmed, I have never seen so many personal cameras” she said as Selfridges’s Beauty Director David Walker Smith welcomed her to the stage. With her famous pout brushed to perfection by beauty legend Pat McGrath, Scarlett waved to fans who had flown in from as far as Israel just to catch a glimpse of the beauty.

All in a weeks work for the ZPR beauty team

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Christmas in July

It's been Crackers at ZPR this month - we kicked the month off 'At Home With Lakeland' at their first press event for 15 years and the home of creative kitchenware proved that no home is complete without the Lakeland touch - with jam making, pickling and preserving on the menu this year - we'll be bringing in the Harvest this Autumn Winter.

On to one of the World's most iconic department stores and we launched a 'Cracking Christmas' at Selfridges with its panto themed product and great gift pulling off a full page Christmas exclusive in the Evening Standard.

Last week we tipped the media that it's going to be a DIY Designer Christmas at B&Q with the launch of its biggest ever Christmas range and designer decorative ranges from Laurence Llewelyn Bowen and Kelly Hoppen.

This week we're feeling beautiful as Superdrug and L'Occitane launch their AW beauty and Xmas ranges and Dolce & Gabanna's Cosmetic diva, Scarlett Johansson makes an appearance at Selfridges.

Phew after all this ...we'll all be in need of some serious beauty make overs!

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