Firstly Superdrug heralded a beautiful festive season with a beauty and gift focused Christmas press show at Soho Hotel. Over 160 journalists came along to see the ranges, have their nails painted by the nail art team, their make-up done by one of the experts on hand, speak to a nurse about winter health, or have their fortune told… or them all! We also launched Superdrug’s new Bag 4 Life which is in store in October so watch out for beauty media around town toting their preview pink and black bags.
Next at L’Occitane we launched Christmas in true Provencal style with macaroons and Mediterranean scents. With the air filled with delicious almond fragrance over 120 journalists entered the Christmas haven and cooed at the gourmand beauty offer as mouth watering scents of Cherry, Almond, Rose and Vanilla took centre stage. Our fragrance questionnaire to find your perfume personality was a big hit with beauty editors who were keen to choose ‘Audrey Tautou’ to play them in a film about their life.
Oxford Street came to a stand still as Scarlett Johansson made an appearance at Selfridges for Dolce Gabbana The Make Up. ‘’Im slightly overwhelmed, I have never seen so many personal cameras” she said as Selfridges’s Beauty Director David Walker Smith welcomed her to the stage. With her famous pout brushed to perfection by beauty legend Pat McGrath, Scarlett waved to fans who had flown in from as far as Israel just to catch a glimpse of the beauty.
All in a weeks work for the ZPR beauty team
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