From Soho to Shanghai

The calendar turns its page to December 1st and bang, Christmas is upon us. The papers are laden with fabulous festive gifts featuring all our clients, Lucy’s humming Wham’s Last Christmas, and we’ve just about got enough money left over from last week’s death by credit at the hands of Selfridges’ Christmas Comes Early.

Selfridges’ grotto opened last week to record bookings (over 40,000) for kids (and the young at heart) to board Santa’s Express, ride through a magical winter wonderland filled with incredibly cute penguins and polar bears, before arriving at Santa’s station and being granted the opportunity to ask for an updated version of last year’s Super Mario Cart (or in my case, a Givenchy bag).

Over in the adult-only world - we added a touch of spice to the media, spreading the word that corset sales were 70 per cent up at Selfridges and Bordelle’s £900 feather corset completely selling out. News spread like wild fire (helped along by images of a six foot blonde parading the £900 corset) and materialized in blanket coverage in print, broadcast and online

Jenny and Zaria landed home safely from their press trip to Shanghai, which celebrated the opening of Superdrug’s parent company, A S Watson's 500th store opening in China. Journalists were treated to an insight into the differences between beauty retailing in the East and West, in between an entertainment schedule including twelve course Chinese banquets, visits to the fabulous sightseeing spots, boat trips, street markets and lots lots more. Zaria ran up a £500 bill in the hotel’s Vue Bar on the 33rd floor on a cocktail of internet roaming fees, (as she tried to keep abreast of ZPR news from an eight hour time difference).

Now over to this week and the launch of the UK’s first Christmas tree drive through at Selfridges. That’ll be a Christmas tree and a side of fries please – oh go on then, I’ll have a dollop of ketchup since you’re asking.

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