Press Show Mania at ZPR...

It’s been a week of events this week at the ZPR HQ! Starting off with the Woolworths Christmas Press Show which was a fantastic success, over 200 journalists arrived at the Hellenic Centre in Marylebone to see all the new latest Autumn/Winter 08 homeware, the ‘top 10’ toys for Christmas, children’s clothes, Ladybird fashion show and festive Christmas decorations and trees – our favourite being the bright pink version! After all the preparation that went into the show it was great to finally see it in action. Biscuit the dog, the Wii fit and Pleo the dinosaur were all huge hits, and the free Pic n Mix went down a treat with the journalists! It’s fair to say, the event was a big highlight that everyone in the office also got to enjoy! Roll on Christmas.

Another highlight of the week was the Peacocks A/W 08 Collection preview and dinner at the ultra trendy Sanderson hotel. 20 Journalists packed in to see the stylish chic fashion show in getting an insight to what Peacocks has to offer next season. After enough champagne drinking and schmoozing everyone headed to the glamourous terrace for a yummy 3 course meal and lots more champagne drinking! The feedback was fantastic, everyone loved the new collection and the night was a huge success. After a late night and an early start in ZPR offices, full English breakfasts were the order of the day the next morning!

Saturday night was yet another fabulous event, Superdrug held an outstanding charity ball at the swish Grosvenor House Hotel. A champagne reception was followed by a 3 course meal and various fund raising activities. Circus style performers amazed the crowd with dancing and impressive flexibility- inspiring us to get to yoga on a Friday morning! The ZPR table had an amazing time and danced the night away to a live PA by Booty Love! The event raised a staggering £325,000 for the Teenage Cancer Trust, Princes Trust and Kids Co. charities.

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From an X Factor winner, to a Welsh Warbler, to a designer trunk show and a jumbo sausage… just an average week in PR for us!

We welcomed the new Mrs Mountstevens back from her honeymoon this week, although she did turn up a day earlier than we expected – no reflection on her holiday, just a miscalculation on the dates! As well as gorgeous wedding pictures and a sparkly ring she also brought us back her amazing wedding cupcakes yum yum!!

We officially started working for Woolworths last week and threw ourselves into it ZPR-style contacting all of our journalist contacts to let them know about the up and coming press show, placing product and we worked our way through three huge bags of pick n mix!

We announced the next phase of Superdrug’s summer Shun Burn campaign; a charity headscarf designed by Leona Lewis which will be available to buy online soon with all money going to the Teenage Cancer Trust. Also if you’re passing a Superdrug this weekend, you should check out their summer beach parties when staff will be donning their bikinis or trunks in store to boost the fundraising total.

Our Cardiff Peacocks store had a special visit on Friday from The Charlotte Church Show. Helen went over to make sure everything ran smoothly as five girls picked themselves clothes for a night out. The final outfits, all under £30, looked great and you’ll be able to see their shopping spree on air when the series returns to our screens this summer.

Top style editors, fashion royalty and socialites viewed next season’s designer must-haves at an exclusive Halston trunk show held at Selfridges. The event, hosted by Tamara Mellon and Ann Pitcher, allowed the crème of London’s fashion circuit to stay one step ahead and pre-order their favourite pieces before they hit the shop floor with our Kate was on hand to guide them to the ‘It’ bags of the future.

Finally, with Father’s Day this weekend, specialist sausage eatery ‘Banger Brothers’ have gone the extra mile to launch their new store in Selfridges. The ‘Big Daddy’; a special 15 inch sausage, is available until 15th June so get there quick to pick up the limited edition must-have for food loving Dads.

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Birthdays, Weddings... and lots of PR of course!

ZPR saw two birthdays last week and it felt like there was cake in the office everyday – so this week we are diet PR!
Kate turned… 21 (again) while Lucy turned 25. The team went out to celebrate on Friday, one drink turned into many…

On the work front:
Superdrug saw many coverage highlights last week including one of its own label brands – Vitamin E recommended on Gok Wan’s How to Look Good Naked. This resulted in a 3000 per cent uplift showing the extraordinary power of PR.
Peacocks were also on TV with some key summer pieces appearing on This Morning – Let’s hope we see the same sales uplift there.

Kate has been working on a glamorous Wonder room story for Selfridges – all of the jewellry from Cannes available from just one place and there were many coos when some lovely jewellry samples came into the office.

Peacocks are looking forward to opening its new store in Liverpool and Lucy landed a great double page spread in The Liverpool Echo to publicize it.

This week Superdrug is launching its summer skin care campaign with the Teenage Cancer Trust fronted by X Factor winner Leona Lewis. We’ve had a double page spread in now Magazine as well as The Daily Express, The Sun, The Star and Metro and the Superdrug Team will be working hard this week to ensure it lands everywhere else.

We’re really excited to be welcoming new member Rachel to the ZPR team today she’ll be working on Woolworths which we start on officially next week and we hope she settles in well. Lastly Hayley is off to get married this weekend, returning in a few weeks as Mrs Mountstevens we’ll be taking her out for a glass of bubbly to wish her well and welcome Rachel to the team….

That’s all for this week!

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Footwear is the story of the hour

It has been a busy week in the world of ZPR with several of our clients getting some great coverage. The biggest story was landed by Kate this week for Selfridges. After spotting Gwyneth in several pairs of very high heels she looked into the sales stats at Selfridges and the results showed that high heels were selling fast. The story landed in not 1 but 7 publications, the highlights being the Independent, the Telegraph and ES magazine. After such positive coverage Kate is looking for a more in depth story.

Helen had a fun end to her week when she picked up the Drapers footwear award for Peacocks in the category best Value Retailer, beating George at Asda and Matalan. So that was a cause for celebration. However there was no time to celebrate too long as she had to get to Cardiff first thing Friday to start looking at the top buys for Autumn/ Winter.

As the weather hotted up the team gathered sales statistics for all clients and got on the phones to sell them in. Do you know that sales of foot care products at Superdrug are up 25%!? Must be all those summer sandals causing blisters.

On a personal front Miranda celebrated her 25th birthday and got engaged all in one week. So the team are out to celebrate tonight! Looking forward to another fun-filled week next week, lets hope the weather is just as nice.

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