Footwear is the story of the hour

It has been a busy week in the world of ZPR with several of our clients getting some great coverage. The biggest story was landed by Kate this week for Selfridges. After spotting Gwyneth in several pairs of very high heels she looked into the sales stats at Selfridges and the results showed that high heels were selling fast. The story landed in not 1 but 7 publications, the highlights being the Independent, the Telegraph and ES magazine. After such positive coverage Kate is looking for a more in depth story.

Helen had a fun end to her week when she picked up the Drapers footwear award for Peacocks in the category best Value Retailer, beating George at Asda and Matalan. So that was a cause for celebration. However there was no time to celebrate too long as she had to get to Cardiff first thing Friday to start looking at the top buys for Autumn/ Winter.

As the weather hotted up the team gathered sales statistics for all clients and got on the phones to sell them in. Do you know that sales of foot care products at Superdrug are up 25%!? Must be all those summer sandals causing blisters.

On a personal front Miranda celebrated her 25th birthday and got engaged all in one week. So the team are out to celebrate tonight! Looking forward to another fun-filled week next week, lets hope the weather is just as nice.

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