Kate turned… 21 (again) while Lucy turned 25. The team went out to celebrate on Friday, one drink turned into many…
On the work front:
Superdrug saw many coverage highlights last week including one of its own label brands – Vitamin E recommended on Gok Wan’s How to Look Good Naked. This resulted in a 3000 per cent uplift showing the extraordinary power of PR.
Peacocks were also on TV with some key summer pieces appearing on This Morning – Let’s hope we see the same sales uplift there.
Kate has been working on a glamorous Wonder room story for Selfridges – all of the jewellry from Cannes available from just one place and there were many coos when some lovely jewellry samples came into the office.
Peacocks are looking forward to opening its new store in Liverpool and Lucy landed a great double page spread in The Liverpool Echo to publicize it.
This week Superdrug is launching its summer skin care campaign with the Teenage Cancer Trust fronted by X Factor winner Leona Lewis. We’ve had a double page spread in now Magazine as well as The Daily Express, The Sun, The Star and Metro and the Superdrug Team will be working hard this week to ensure it lands everywhere else.
We’re really excited to be welcoming new member Rachel to the ZPR team today she’ll be working on Woolworths which we start on officially next week and we hope she settles in well. Lastly Hayley is off to get married this weekend, returning in a few weeks as Mrs Mountstevens we’ll be taking her out for a glass of bubbly to wish her well and welcome Rachel to the team….
That’s all for this week!
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