Waitrose Kings Cross

Last week Waitrose opened their exciting new store at Kings Cross. The branch, which officially opened to the public on Thursday 24^th is part of the restoration of the Midland Goods Shed, first built in 1850 by the Great Northern Railway.

 

To celebrate this special opening, Waitrose invited journalists, analysts, key stake holders and neighbouring businesses to celebrate the restoration of the beautiful grade II listed building.

Guests were able to enjoy an evening of live music, fabulous food and to take an exclusive tour around the branch.

Kicking off the night was a performance by The Tailormade, who were crowned Gigs Champion 2014, following a five month search to find London's best busker. The second performance of the evening was by the YoYos, an acoustic covers band covering classic pop, rock, funk, disco and classy jazz tunes with a funky twist.

Guests were able to enjoy a fusion of food created by Jonathan Moore, the Waitrose executive chef and his team, and the team from the Waitrose Cookery School which included shredded beef with mac and cheese topping, butternut squash mac & cheese tartlets, sweetcorn soup with buttermilk topping, seaweed crackers with cured mackerel and for those with a sweet tooth there was an indulgent salted caramel with passion fruit and popping candy pop.

 

The new Waitrose branch includes a juice bar, soup bar, wine & tapas bar, and is the first Waitrose branch with a working beer pump, which will be supplied by Camden Brewery. The store is also home to the third Waitrose Cookery School offering classes such as Vietnamese Street Food, Thai Street Feast and a Soufflé Savvy course – to find out more or to book on to a course click here: http://www.waitrose.com/content/waitrose/en/home/inspiration/waitrose_cookery_school/about_us/kings-cross-cookery-school..html.

 

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Exclusive to Superdrug

Not to shy away from a challenge, on April 29^th we hosted not one, or two, but three events at the W Hotel, Leicester Square for Superdrug.

Superdrug summer is well underway and we welcomed over 70 journalists and bloggers to see everything that is new and exclusive for the summer.  Beauty brands such as GOSH, MUA, Makeup Revolution, Model’s Own, and B. showcased their new summer ranges, plus new exclusive fragrances.  

A whole host of tanning brands were also on display including Australia’s best-selling range Bondi Sands as well as NKD Skin, Lauren’s Way and Solait. 

Superdrug ‘s  brand new Own Brand summer range took centre stage as we displayed Solait sun care and after sun, sarongs, beach bags, and flip flops – ‘Superdrug, the one stop summer shop’.  

To showcase the full Superdrug summer offer we gave a corner of the space to the health PR team for our guests to see what’s new in health and wellbeing.

Alongside the press event, we also welcomed the property team’s contacts to showcase new store designs, and announced plans to open 100 stores in three year and create over 1,300 new jobs.

Following the press show and property event we hosted the first Superdrug Open House event inviting new companies, small brands, budding entrepreneurs, and established brands, to meet the commercial team.

Over 50 brands attended showcasing products including new nail polish brands, luxury soaps, skincare, indulgent bathing, dental care and fragrance. Look out in store for the first new brands from the Open House event soon.

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