On Thursday 6th October beauty journalists joined us
for an intimate breakfast at the Connaught Hotel to celebrate the launch of Superdrug’s
new Optimum skincare products – PhytoHydrate Birch Water. Superdrug’s Optimum PhytoHydrate Birch Water Day Cream and Micellar Tonic are the newest additions to the Optimum range and
include the current must-have fashionable ingredient - birch water which helps keep skin hydrated and nourished.
The breakfast was introduced with speeches by Superdrug’s
Dave Cooke and Jill Flood who gave a back story to the Optimum range and gave
insights into skincare and why birch water is the next big beauty trend. The
speeches were then followed by a presentation from Dr. Michael Peck on the skin
benefits of birch water and how the new range works. Guests then tucked in to a delicious breakfast accompanied by some fresh birch water.
Guests at the breakfast included You Magazine, Stylist, Notebook,
The Guardian, Beauty Magazine, Fabulous and Look. Guests left with a goody bag
of the new products and included a bottle of birch water to try as well.
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