1 fashion designer, 2 Olympians and the paparazzi -
welcome to the Halfords Spring Summer press show!
We recently launched Halfords Spring Summer launches to
media at a press show in the heart of Soho. We were joined by fashion designer
Orla Kiely and Olympians Sir Bradley Wiggins and Chris Boardman and the event
showed the best innovation in kids and adult bikes, Orla's new and exclusive
print range, the very latest tech and brand new child car seats and travel.
Olympic, World Champion and Tour de France hero, Sir
Bradley unveiled his range of children's bikes for the first time. The range
includes bikes for toddlers to teens, such as balance bikes through to junior
carbon road bikes.
Adding a designer edge to summer, Orla Kiely revealed her
exclusive range for Halfords, Olive and Orange by Orla Kiely. The collection
includes beautiful Dutch-style hybrid bikes and tents each with a print
custom-designed for Halfords. The range launches in store in May - perfect
timing for summer festivals.
'The Professor', Olympian Chris Boardman showed a brand
new range of Boardman Performance bikes and accessories, with several media
test rides lined up for spring.
We were joined by media from Channel 4, The Sun, The
Daily Telegraph, Evening Standard, Woman & Home, Daily Star, Heat magazine,
ELLE magazine and many more...plus a few paps for good measure!
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