On Tuesday
22nd September, the media were treated to a much anticipated #MyDreamSuperdrug
press preview at Gallery Different in the centre of London, with a very special
guest appearance from Pixie Lott to launch her new hair PAINT collection.
Pixie was
the perfect model for her hair collection, flicking her blue hued locks whilst
chatting with media. The event presented
new product launches including the exclusive Freedom makeup brand and Superdrug’s
very festive Christmas gift offering complete with a sexy Santa to get pulses
racing.
Showcasing Superdrug’s
fantastic beauty services… we also catered for a few added extras suggested by
our media friends when asked what they would like to see in their dream
Superdrug store. Our Tarot card reader
predicted a busy day and didn’t disappoint with her readings.
Braiding, blow dry’s,
eyebrow threading and a nail bar, the press were spoilt for choice with treats. But also new for winter is a very popular brand
new (and sparkling) service, the Glitter Lips application is perfect for the
party season and costs just £3. We also refreshed any rain soaked makeup with makeovers from Cassie Lomas from the Makeup Academy.
Canapés were all vegan to complement our vegan
and cruelty free B. Collection, some of the new products included B. Micellar Cleansing
Oil and B. Radiant Overnight Mask. But
the new collection that really raised a few eyebrows and saw moustaches twitching
is the B. men’s grooming collection featuring post-shave balm and a charcoal
face scrub. As well as news of the first
shaving and barber services to be introduced in stores.
A wall of Christmas
gifting was displayed to illustrate the abundance of products on offer, with
beauty advent calendars being a popular choice for press. Downstairs the healthcare team introduced the
new optician’s service and provided some party feet treats.
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