Wednesday, 11 February 2015

Victoria Pendleton welcomes a new Cycle Republic


Double Olympic medallist Victoria Pendleton was on hand last week as we launched the flagship Cycle Republic store in London’s Margaret Street to national, lifestyle and cycling media.


Victoria almost stopped traffic with a photo shoot alongside her bright blue Pendleton Somerby, and she then treated media to a store tour, taking in bikes, accessories and clothing that are high on both style and performance.


Alongside delicious mini muffins, pastries and a pedal power operated smoothie bike (yes, really!), guests also heard about Halfords' new commitment to making its stores more female friendly with specially designed products and bikes – as well as news of a partnership with Breeze, British Cycling's women's network

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