The sun might be shining, but it’s that time of year
again….Yes, Christmas has officially arrived here at ZPR HQ, as we kicked off
the first of our Christmas press shows with Waitrose.
Held at Prince Philip House in Mayfair, the team welcomed
over 300 journalists and bloggers to view what Christmas treats and gifts will
be available this season from Waitrose. From the ultimate chocolate bar dessert
from Heston, to a 3D bauble cake by Fiona Cairns, there was a sweet treat for
everyone to try.
And for the Christmas centre piece, Waitrose unveiled a real
cracker, in fact a Turkey Cracker which is set to grace dining tables this
season. Arriving in the shape of a cracker, it’s inspired by Christmases past
with a traditional fruit stuffing and wrapped in muslin to keep it from drying
out.
The Waitrose Executive Chef Jonathan Moore and Karen Thomas,
Head of Product Design for the home also gave guests an insight into the trends
around Christmas and how the new product range has been developed, with
highlights including the ‘imperfectly perfect’ square mince pies and lace
inspired dinnerware.
And finally, guests ended the day enjoying a Harry
Brompton’s alcoholic ice tea on the terrace in the sunshine.
Next up, it’s the Lakeland Christmas press show on the 9th
July and we’ll be helping them celebrate their 50th anniversary too!
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