ZPR SOHO

Last week saw the exciting opening of the new Superdrug concept store in Wimbledon. After being closed for three weeks, the beauty lovers of Wimbledon were more than a little excited to celebrate the opening of the new look store.


The new store looks sleek and sophisticated (you couldn’t say the same for us as we clambered to see latest beauty products). The lovely store team welcomed the face of Superdrug Joanna Page into the store to mark the opening.


Our favourite part was most definitely the play table, a lovely area with mirrors and make up tissues where you can try out ALL the hottest new products – so basically every girl’s dream come true!


Almost 100 movers and shakers in the beauty industry made the trip to Wimbledon to have a sneak preview of the store before it opened to customers the next day and to celebrate this next step of Superdrug's Take Another Look strategy.

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