Spanking Success

Men's six packs were at the forefront of the consumer news agenda last week following the launch of male control wear at Selfridges - promising to do for men's torsos what Spanx have done for flabby female thighs. We generated fantastic coverage in most of the dailies, broadcast and even Chris Evans couldn't resist the urge to trial the six pack enhancing body suit on his radio show.

The beauty team had a great success last week following Superdrug's in-store shopping day for beauty journalists at their Westfield store. Thirty nine key journalists were dazzled over Superdrug's latest summer beauty essentials - every girl's dream.

Staying on the subject of every girl's dream, this week we shifted from beauty to chocolate, celebrating delicious coverage for Selfridges' Easter story. Sales of Easter chocolate have increased by a massive 80 per cent compared to last year, and to celebrate this, Artisian du Chocolat launched a lifesize Easter bunny girl in Selfridges' Oxford Street store complete with edible chocolate bathing suit, collar and cuffs! Hugh Heffner definitely missed out on this one...

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