A celebration of celebrations...

Last week ended on a high (with the exception of price) as Peacocks' £8 chain bag moved into half a page in Friday's edition of the Daily Mail after being heralded this season's IT accessory, with over 10,000 sold since the start of the year.

We wished a joyeaux anniversaire to Selfridges who turned 100 on Sunday, with not a wrinkle or grey hair in sight. Congratulations arrived in the form of fabulous coverage generated in key media including ITV, Evening Standard, Independent, Daily Express and Londonpaper. Celebrations kick off in May with Selfridges' Oxford Street hosting a 'yellow festival' and a series of exclusive product collaborations with the world's leading designers.

This week our hearts turn to the great outdoors. As the sun came out to play, Brits decided to treat their back gardens to a makeover as sales of greenhouses and Grow Your Own seeds rocketed by 150 per cent and 27 per cent respectively at B&Q . ZPR's all set for a home spun summer, either that or a great excuse for a diet as Lucy lays her fifth tomato plant of the season to rest.

Yoga fanatics Zaria and Niravta floated their way through Friday following their pre-work yoga work out. Never been one to do things by halves, Zaria then spent most of Saturday locked in a head stand in pursuit of the yoga higher ground (either that or Warrior 5)

Namaste.

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Spanking Success

Men's six packs were at the forefront of the consumer news agenda last week following the launch of male control wear at Selfridges - promising to do for men's torsos what Spanx have done for flabby female thighs. We generated fantastic coverage in most of the dailies, broadcast and even Chris Evans couldn't resist the urge to trial the six pack enhancing body suit on his radio show.

The beauty team had a great success last week following Superdrug's in-store shopping day for beauty journalists at their Westfield store. Thirty nine key journalists were dazzled over Superdrug's latest summer beauty essentials - every girl's dream.

Staying on the subject of every girl's dream, this week we shifted from beauty to chocolate, celebrating delicious coverage for Selfridges' Easter story. Sales of Easter chocolate have increased by a massive 80 per cent compared to last year, and to celebrate this, Artisian du Chocolat launched a lifesize Easter bunny girl in Selfridges' Oxford Street store complete with edible chocolate bathing suit, collar and cuffs! Hugh Heffner definitely missed out on this one...

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Spanking Success

Men's six packs were at the forefront of the consumer news agenda last week following the launch of male control wear at Selfridges - promising to do for men's torsos what Spanx have done for flabby female thighs. We generated fantastic coverage in most of the dailies, broadcast and even Chris Evans couldn't resist the urge to trial the six pack enhancing body suit on his radio show.

The beauty team had a great success last week following Superdrug's in-store shopping day for beauty journalists at their Westfield store. Thirty nine key journalists were dazzled over Superdrug's latest summer beauty essentials - every girl's dream.

Staying on the subject of every girl's dream, this week we shifted from beauty to chocolate, celebrating delicious coverage for Selfridges' Easter story. Sales of Easter chocolate have increased by a massive 80 per cent compared to last year, and to celebrate this, Artisian du Chocolat launched a lifesize Easter bunny girl in Selfridges' Oxford Street store complete with edible chocolate bathing suit, collar and cuffs! Hugh Heffner definitely missed out on this one...

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