Once again it’s Christmas in July and we kicked off with
Waitrose showcasing its delicious offerings this year at 1 Belgravia.
A hero product, which appeared across the national press on
the day, was chocolate mince pies- a favourite for chocolate lovers this
Christmas. Also making headlines was a Prosecco infused turkey as the trend for
boozy food ramps up this winter and the classic 70's black forest flavour,
infused in venison, panetonne and desserts.
Over 200 journalists and bloggers had the chance to dine in
the Waitrose Christmas pop up restaurant, with highlights from the menu
including a gin smoked salmon starter, Red Cabbage Stuffing Balls, Black Forest
Venison Rack, Gingerbread Turkey Crown, Goose Fat Potatoes, Mocha Cheesecake and a Salted Caramel Profiterole Tart.
This year customers from Waitrose will be able to snap up
Heston’s iconic hidden orange Christmas pudding as well as a Black Forest
Panetonne, Venison Paté and Edible Chocolate Baubles.
A favourite with the ZPR team was the new and improved party
range which was bursting with flavour and colour. Mini Macaroni and Cheese
Tarts, Arancini balls and Red Thai Pork Snowballs were the favourites- we know
what our Christmas party is going to taste like this year!
And finally, what better way to enjoy Christmas in July than
with a glass of English fizz. The show had an English and Welsh wine bar to
showcase how Waitrose continues to offer the widest range of home grown fizz
and wine in the market.
Merry Christmas!
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