JD Williams SS17 celebrity activity and shoots

 The fashion team have been busy over the last few months working on a number of fabulous celebrity shoots for the JD Williams Spring Summer collection.

First up, we shot Esther Rantzen, Angie Best and Lorraine Kelly for some fundraising activity for JD Williams and their charity partner The Silver Line. The Silver Line is a free charity helpline set up by Esther Rantzen, to help combat loneliness and depression amongst elderly people. All 3 ladies modelled their favourite pieces from the SS17 collection, with 30% of their sales going to the charity helpline. The images landed alongside interviews with the ladies in a host of titles including, the Telegraph, S Mag, Hello! magazine and the Mirror online.

           

 Next up, was  Emma Forbes who was shot in the  JD Williams high summer collection by celebrity photographer and Britain’s next top model judge Nicky Johnston. The images landed on the cover of YOU magazine in June alongside an exclusive interview, where Emma shared her bikini body secrets and her approach to style in her fifties. Nick Tree also shot a beautiful behind the scenes film and short interview with Emma, which landed alongside campaign images on the Mail Online.

Lastly, we shot the gorgeous Lisa Snowdon who modelled the new JD Williams swimwear collection. The team flew out to Villa Monte in Portugal where Lisa was shot by celebrity photographer Nicky Johnston. The images landed in the Daily Mail, where Lisa shared her secrets on bikini body confidence in her forties.

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B. Makeup Re-launch Event

To celebrate the re-launch of B. Makeup, Superdrug hosted an exclusive preview event for press, bloggers, vloggers and makeup artists at Hoxton Hotel in Holborn. The event was a vegan house party where guests were invited for the first view of the makeup, to try the range and to meet Cassie Lomas, the celebrity Makeup Artist who is the collection’s ambassador.

B. Makeup offers professional quality, solution driven, vegan and cruelty free makeup. Everything has been created using insider expertise offering the products and knowhow to help everyone become their own makeup artist. The new range includes a capsule collection by celebrity MUA Cassie Lomas.

 

The event celebrated the brand’s 100% vegan message with delicious vegan cocktails, catering and delicious doughnuts. Key messages were dotted around the event space to reinforce the vegan and cruelty free.

At the event, there were three separate rooms. In the makeup room, guests including Made In Chelsea's Lucy and Tiffany Watson were treated to makeover from Cassie Lomas trained makeup artists using B. Makeup products and accessories. There was also a flat lay table for guests to create instagrammable pictures with the new collection.

Attendees were also able to view the rest of the B. range including all B. Skincare phases and the B. Men range. There was also a chillout area which has influencer DJ Mercedes Benson on the decks and Cassie Lomas talking through her capsule range. eLab content showcasing the range and Cassie Lomas tutorials were also on show to bring the collection alive.

 

At the end of the evening, attendees were gifted with a selection of the samples as well as a look book detailing information on all products with expert tips and tricks.

 

B. Makeup launched online at Superdrug.com on 31st May 2017 and will be in selected stores from 28th June 2017. 

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Afternoon Tea with Orla Kiely and Halfords at Claridge’s

On 7^th June the Halfords team hosted Orla Kiely and 40 journalists and bloggers at the launch of the second Olive and Orange by Orla Kiely collection at Claridge’s. An afternoon tea event that showcased the 32-piece exclusive collection, the event provided a sneak preview of the range, as well as interview opportunities and a chance to enjoy afternoon tea with Orla and her team.

With the advent of the summer season, and rising popularity of staycations, the journalists were introduced to the collection, which features three new graphic prints in Orla’s signature style.

The collection, which spans camping, cycling and motoring, was displayed, with hero products including the Dutch-style hybrid bike with a beautiful duck egg print across the chain and mudguards, bold and stylish cycle accessories including water bottles, bike bells and bike baskets, and products to brighten up the campsite, including a striking gazebo, new two-person tent, sleeping bags and festival chairs.

On a sunny day in London, journalists from the likes of Good Housekeeping, Evening Standard, Financial Times, YOU magazine and the Press Association sipped their Earl Grey – or glass of bubbly – and enjoyed a traditional afternoon tea, while checking out the collection, with a particular buzz around the folding bike and cycling accessories, as well as the picnic and camping accessories ahead of a glorious weekend.

All spoke with Orla, who spoke of her inspirations, creative process and her favourite pieces, as well as her hopes to enjoy her own staycations this year.

At the end of a beautiful afternoon, each guest was given a goody bag of products from the new collection, and full information on the range and the wider Halfords summer offering, some promising to visit to gear up for their own summer holidays.

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