Vlogging our wares

Another of the key trends set to continue this year is the rise of the Vlogger from vlogs such as Sorted Food to Zoella.  These vloggers are becoming celebs in their own right and we're loving them.

We had fun vlogging ourselves this week as we filmed our new how to videos for B. at Superdrug to celebrate the first anniversary of the launch of this fabulous skincare and cosmetics brand at Superdrug.  Watch out for our video posts coming very soon.  Sticking with the birthday theme, as Superdrug gears up to celebrate its Fiftieth birthday we're planning some very special celebrations ... more on these to come very soon.

Meanwhile, it's been a white out at Fenwick this week with the launch of its fabulous white concept at Fenwick of Bond Street - a very refreshing start to the year - check out the Vintage white Chanel bag!

Finally, this weekend don't let the thought of Blue Monday drag you down - we've been relying on mini-eggs this week to get us through the week!  Nothing like a healthy start to the year hey but we've been balancing our diet with Waitrose's Love Life range and tips from their nutritionist so plenty of kale, beetroot and green tea!

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Casting Off

Well we're almost at the end of our first full week back and we've had an uplifting start to the year with our clients.  The week has included Waitrose announcing sparkling Christmas sales and Fenwick turning its windows and new carrier bags white this morning.   We're all juicing and eating Kale as Lakeland launch its new juicing machine and sales of kale are up at Waitrose.  Maybe next week we'll make some veggie cakes too when the hotly awaited Mary Berry baking range launches at Lakeland.  Finally how are you doing with those new year new hobbies?  Have you vowed to master knitting, sewing or baking this year?  Hobbycraft has some fantastic starter kits and is running crafty clinics this month in store.  That's it we're casting off!

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More on 2014 trends

We promised to keep you posted this week with updates on our ten for 2014 trends to watch and here are today's tips.

It’s no wonder with the iconic global festivities taking place this year we’ll be celebrating a renewed spirit of exploration as we travel to experience these events but also seeking ‘unsocial’ destinations too.  Destinations where we can have some genuine ‘switch off time’ from the always on society that we now live and work in.  Stressed out families and executives are seeking destinations and venues that offer genuine unplugged switch off time.

Speaking of time as we all have so little of it we’re welcoming the new fitness craze, Tabata interval training that packs a punch in a small package meaning we’ll be much more efficient with our training regimes this year.  On your marks, get set, go .....

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Tuesday's trend for 2014

We promised we'd keep you posted with our tips on trends for 2014 and here is today's post:

Anyone fancy a White Russian as Brazil is not the only one of the BRICS to be centre stage this year with the Winter Olympics being hosted in Russia this February. Think romantic, snowy, Narnia like fantasies. Surely a better fantasy than the storms battering us right now!

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The Return of the Blog

2014 Welcomes the return of the ZPR blog and to kick the year off we thought we'd share our thoughts for what we'll be doing and seeing during 2014.  Watch out for our regular posts and we'd love to have your feedback on what you enjoy reading about.  We'll be posting our ten trends for 2014 over the next few days. Here's the first ...

We’re going nuts for all things Brazilian and we’re not talking beauty treatments here we’re talking the most successful international footballing country hosting the 2014 World Cup.  Expect to see Brazilian influences in food, drink and lifestyle trends.  Make ours a Caipirinha.  We can't wait for the carnival of football to kick off.  

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